PROSPECTS AND OPPORTUNITIES
Rebound in demand in perceived essential and non-essential categories
Oral care is projected to see healthy growth in retail volume and value (constant 2024 prices) sales in 2025, and over the forecast period, after a challenging year in 2024. Improving employment rates and purchasing power will strongly inform the rebound of oral care, especially in underdeveloped and more expensive categories like mouthwashes/dental rinses and dental floss.
More competitive landscape with the end of import restrictions
Over the forecast period, Colgate-Palmolive is expected to continue to top oral care through its wide portfolio and strong innovations encompassing cleaner formulations and natural ingredients and claims to offer solutions to specific dental or mouth problems. However, the end of import restrictions is expected to produce a more competitive landscape in the forecast period, compared to the review period.
Private label to continue to gain shelf space and momentum
Despite the improved economic outlook, discounts and price promotions will remain key drivers of oral care sales, particularly in hypermarkets, supermarkets and pharmacies. Additionally, private label is well placed to continue to grow shelf space and retail value share, attracting consumers with low prices yet relatively good quality products comparable to those of the leading brands.
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Overview:
Understand the latest market trends and future growth opportunities for the Oral Care industry in Argentina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Oral Care industry in Argentina, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Oral Care in Argentina report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Oral Care in Argentina?
- Which are the leading brands in Argentina?
- How are products distributed in Argentina?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Oral Care in Argentina - Category analysis
KEY DATA FINDINGS
Essential positioning favours toothpaste
Colgate-Palmolive dominates with a strong and developing offer
Wide coverage and offer underpins pharmacies’ strength in oral care
Rebound in demand in perceived essential and non-essential categories
More competitive landscape with the end of import restrictions
Private label to continue to gain shelf space and momentum
Beauty and Personal Care in Argentina - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Oral Care
- Dental Floss
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- Denture Cleansers
- Denture Fixatives
- Mouth Fresheners
- Mouthwashes/Dental Rinses
- Tooth Whiteners
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- Manual Toothbrushes
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- Battery Toothbrush Replacement Heads
- Battery Toothbrush Units
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- Electric Toothbrush Replacement Heads
- Electric Toothbrush Units
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- Toothpaste
Oral Care
This is the aggregation of toothpaste, toothbrushes, mouthwashes/dental rinses, denture care, mouth fresheners at-home teeth whiteners and dental floss.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Oral Care research and analysis database.
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