PROSPECTS AND OPPORTUNITIES
Manual toothbrushes is expected to lead growth, with sales bolstered by multi-packs
Sales of oral care products are projected to increase in current value terms throughout the forecast period. However, due to recent legislative changes and ongoing promotional competition among manufacturers and retailers, there is pressure on unit prices, which is likely to limit value sales in 2025, especially considering tight consumer budgets.
Premiumisation and specialisation will rise alongside health awareness
In the context of an ongoing consumer shift towards health and prevention, oral care will increasingly be regarded as an integral part of daily routines. This trend will drive growth for more premium products designed to address specific needs.
Whitening and therapeutic products are set to drive current value growth for toothpaste
Due to the mature nature of toothpaste, current value growth in this subcategory is expected to be driven by the ongoing consumer shift towards more premium products with advanced oral health claims. These will include toothpaste positioned for whitening and carrying therapeutic claims, such as gum health and tooth sensitivity, which will increasingly appeal to an ageing and more health-conscious consumer base.
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Overview:
Understand the latest market trends and future growth opportunities for the Oral Care industry in Greece with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Oral Care industry in Greece, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Oral Care in Greece report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Oral Care in Greece?
- Which are the leading brands in Greece?
- How are products distributed in Greece?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Oral Care in Greece - Category analysis
KEY DATA FINDINGS
Government legislation impacts toothpastes performance, challenging value growth
A highly consolidated landscape leaves little opportunity for private label goods
Retail e-commerce continues to grow from low base while supermarkets lead
Manual toothbrushes is expected to lead growth, with sales bolstered by multi-packs
Premiumisation and specialisation will rise alongside health awareness
Whitening and therapeutic products are set to drive current value growth for toothpaste
Beauty and Personal Care in Greece - Industry Overview
Beauty and personal care in 2024: The big picture
Key Trends
Competitive landscape
Retail developments
What next for beauty and personal care ?
DISCLAIMER
The following categories and subcategories are included:
Oral Care
- Dental Floss
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- Denture Cleansers
- Denture Fixatives
- Mouth Fresheners
- Mouthwashes/Dental Rinses
- Tooth Whiteners
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- Manual Toothbrushes
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- Battery Toothbrush Replacement Heads
- Battery Toothbrush Units
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- Electric Toothbrush Replacement Heads
- Electric Toothbrush Units
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- Toothpaste
Oral Care
This is the aggregation of toothpaste, toothbrushes, mouthwashes/dental rinses, denture care, mouth fresheners at-home teeth whiteners and dental floss.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Oral Care research and analysis database.
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