PROSPECTS AND OPPORTUNITIES
Improved oral care routines will support growth
Over the forecast period, oral care is expected to experience positive growth, in terms of both value and volume sales. Slovak consumers are becoming increasingly aware of the importance of a correct and thorough oral care routine in preventing dental issues.
Electric toothbrushes slows but remains relevant to Slovak consumers
Although value sales for electric toothbrushes slowed in 2024, the subcategory has not yet reached its full potential. Further product innovation is expected to stimulate additional consumer interest and encourage a shift from manual to electric toothbrushes.
Offline presence will remain important as e-commerce still offers potential to grow
Mainstream distribution channels, including grocery retailers and drugstores, continue to be the primary venues for purchasing everyday oral care products such as toothpaste and mouthwashes/dental rinses. This trend is expected to persist over the forecast period.
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Overview:
Understand the latest market trends and future growth opportunities for the Oral Care industry in Slovakia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Oral Care industry in Slovakia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Oral Care in Slovakia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Oral Care in Slovakia?
- Which are the leading brands in Slovakia?
- How are products distributed in Slovakia?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Oral Care in Slovakia - Category analysis
KEY DATA FINDINGS
Oral care shows solid value growth in 2024
Grocery retailers dominate the distribution of oral care, while GSK leads companies
Price sensitivity shapes channel development
Improved oral care routines will support growth
Electric toothbrushes slows but remains relevant to Slovak consumers
Offline presence will remain important as e-commerce still offers potential to grow
Beauty and Personal Care in Slovakia - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
APPENDIX
DISCLAIMER
The following categories and subcategories are included:
Oral Care
- Dental Floss
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- Denture Cleansers
- Denture Fixatives
- Mouth Fresheners
- Mouthwashes/Dental Rinses
- Tooth Whiteners
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- Manual Toothbrushes
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- Battery Toothbrush Replacement Heads
- Battery Toothbrush Units
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- Electric Toothbrush Replacement Heads
- Electric Toothbrush Units
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- Toothpaste
Oral Care
This is the aggregation of toothpaste, toothbrushes, mouthwashes/dental rinses, denture care, mouth fresheners at-home teeth whiteners and dental floss.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Oral Care research and analysis database.
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