PROSPECTS AND OPPORTUNITIES
Rising oral health awareness will support long-term growth
Oral hygiene is widely regarded by Slovenian consumers as a vital component of overall health, a perspective that is expected to underpin steady growth in the oral care market in constant value terms (at 2024 prices) over the forecast period. Toothpaste will remain the largest category, while manual toothbrushes will play a central role in overall growth.
Power toothbrushes to remain resilient despite price sensitivity
Despite inflation and declining consumer confidence, investment in power toothbrushes is expected to continue over the forecast period. However, given their relatively high price point, growth in the early years may be constrained.
Technological innovations will reshape future of oral care
The emergence of smart oral hygiene devices is likely to define the next wave of innovation in oral care. These include smart toothbrushes capable of tracking brushing habits, offering real-time feedback, and even connecting users with dental professionals for personalised care and monitoring.
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Overview:
Understand the latest market trends and future growth opportunities for the Oral Care industry in Slovenia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Oral Care industry in Slovenia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Oral Care in Slovenia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Oral Care in Slovenia?
- Which are the leading brands in Slovenia?
- How are products distributed in Slovenia?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Oral Care in Slovenia - Category analysis
KEY DATA FINDINGS
Growing focus on oral hygiene drives growth
Competitive landscape intensifies amid downtrading behaviour
Inflationary pressures lead to shift in retail landscape
Rising oral health awareness will support long-term growth
Power toothbrushes to remain resilient despite price sensitivity
Technological innovations will reshape future of oral care
Beauty and Personal Care in Slovenia - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Oral Care
- Dental Floss
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- Denture Cleansers
- Denture Fixatives
- Mouth Fresheners
- Mouthwashes/Dental Rinses
- Tooth Whiteners
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- Manual Toothbrushes
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- Battery Toothbrush Replacement Heads
- Battery Toothbrush Units
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- Electric Toothbrush Replacement Heads
- Electric Toothbrush Units
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- Toothpaste
Oral Care
This is the aggregation of toothpaste, toothbrushes, mouthwashes/dental rinses, denture care, mouth fresheners at-home teeth whiteners and dental floss.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Oral Care research and analysis database.
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