PROSPECTS AND OPPORTUNITIES
Steady growth supported by education and innovation
Sales of oral care are expected to rise steadily over the forecast period, driven by relatively low per capita consumption of toothpaste and toothbrushes compared to international benchmarks. Continued consumer education on the importance of oral hygiene will play a key role in boosting demand.
Natural-based products gain traction
Natural-based oral care products are steadily gaining share in Morocco, as consumers increasingly view natural ingredients as both effective and safe. Many manufacturers are expanding their product portfolios to include natural formulations, with charcoal emerging as a particularly popular ingredient in toothpaste.
Multifunctional innovation drives new launches
Innovation in oral care is increasingly centred on multifunctional products that offer complete protection. For example, Sensodyne promotes its formulas as providing 24/7 protection against tooth sensitivity while also offering a wide range of additional benefits, including cavity protection, plaque removal, enamel strengthening, healthy gums, fresh breath, and whitening.
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Overview:
Understand the latest market trends and future growth opportunities for the Oral Care industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Oral Care industry in Morocco, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Oral Care in Morocco report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Oral Care in Morocco?
- Which are the leading brands in Morocco?
- How are products distributed in Morocco?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Oral Care in Morocco - Category analysis
KEY DATA FINDINGS
Demand for specialised oral care continues to expand as hygiene awareness grows
Unilever maintains lead as P&G wins on innovation and promotions
Supermarkets outpace traditional grocers through proximity and promotions
Steady growth supported by education and innovation
Natural-based products gain traction
Multifunctional innovation drives new launches
Beauty and Personal Care in Morocco - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Oral Care
- Dental Floss
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- Denture Cleansers
- Denture Fixatives
- Mouth Fresheners
- Mouthwashes/Dental Rinses
- Tooth Whiteners
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- Manual Toothbrushes
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- Battery Toothbrush Replacement Heads
- Battery Toothbrush Units
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- Electric Toothbrush Replacement Heads
- Electric Toothbrush Units
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- Toothpaste
Oral Care
This is the aggregation of toothpaste, toothbrushes, mouthwashes/dental rinses, denture care, mouth fresheners at-home teeth whiteners and dental floss.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Oral Care research and analysis database.
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