Sales of oral care are expected to rise steadily over the forecast period, driven by relatively low per capita consumption of toothpaste and toothbrushes compared to international benchmarks. Continued consumer education on the importance of oral hygiene will play a key role in boosting demand.
Natural-based oral care products are steadily gaining share in Morocco, as consumers increasingly view natural ingredients as both effective and safe. Many manufacturers are expanding their product portfolios to include natural formulations, with charcoal emerging as a particularly popular ingredient in toothpaste.
Innovation in oral care is increasingly centred on multifunctional products that offer complete protection. For example, Sensodyne promotes its formulas as providing 24/7 protection against tooth sensitivity while also offering a wide range of additional benefits, including cavity protection, plaque removal, enamel strengthening, healthy gums, fresh breath, and whitening.
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Understand the latest market trends and future growth opportunities for the Oral Care industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Oral Care industry in Morocco, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Oral Care
This is the aggregation of toothpaste, toothbrushes, mouthwashes/dental rinses, denture care, mouth fresheners at-home teeth whiteners and dental floss.
See all of our definitionsThis report originates from Passport, our Oral Care research and analysis database.
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