PROSPECTS AND OPPORTUNITIES
Preventive oral health to become a core habit across demographics
Preventive oral health is set to take on a stronger role in consumers’ personal care routines in India over the forecast period, which should help to sustain growth in oral care in value and volume terms. Rising dental treatment costs, increasing awareness of gum disease and enamel wear, and greater access to online dental information will accelerate this shift.
Skinification of oral care set to merge beauty aspirations with daily dental health
Oral care is beginning to mirror the layered, treatment-focused approach of skin care, with products designed to address specific concerns while enhancing the appearance and health of the user’s teeth and gums. Instead of being limited to a single-step hygiene task, oral care is evolving into a multi-step regimen with targeted functions, much like serums, masks, and moisturisers in skin care.
Sustainability set to drive innovation in oral care over the forecast period
Sustainability is expected to become a major driver of product and format innovation in India’s oral care market over the forecast period. With rising environmental awareness and growing concern about plastic waste, brands are likely to introduce more eco-conscious solutions that extend beyond formulation to packaging and product lifecycle.
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Overview:
Understand the latest market trends and future growth opportunities for the Oral Care industry in India with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Oral Care industry in India, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Oral Care in India report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Oral Care in India?
- Which are the leading brands in India?
- How are products distributed in India?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Oral Care in India - Category analysis
KEY DATA FINDINGS
Oral care sales benefit from focus on whitening and brightening claims
Competition intensifies between established giants and emerging D2C players
Distribution remains focused on small local grocers but e-commerce gains ground
Preventive oral health to become a core habit across demographics
Skinification of oral care set to merge beauty aspirations with daily dental health
Sustainability set to drive innovation in oral care over the forecast period
Beauty and Personal Care in India - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Oral Care
- Dental Floss
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- Denture Cleansers
- Denture Fixatives
- Mouth Fresheners
- Mouthwashes/Dental Rinses
- Tooth Whiteners
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- Manual Toothbrushes
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- Battery Toothbrush Replacement Heads
- Battery Toothbrush Units
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- Electric Toothbrush Replacement Heads
- Electric Toothbrush Units
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- Toothpaste
Oral Care
This is the aggregation of toothpaste, toothbrushes, mouthwashes/dental rinses, denture care, mouth fresheners at-home teeth whiteners and dental floss.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Oral Care research and analysis database.
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