PROSPECTS AND OPPORTUNITIES
Increased awareness of importance of oral care will sustain sales in forecast period
Oral care in Ireland will see further growth in current value terms over the forecast period, driven by increasing awareness of oral health’s link to overall wellbeing. Consumers will look for products that offer preventative benefits, gum protection and cosmetic improvements like whitening.
Greater focus on family routines
One emerging trend set to impact the oral care category in Ireland is the normalisation of children's and family-focused oral care routines. Parents are increasingly looking for fun, effective and safe oral care products for kids that encourage daily habits.
Tech and sustainability as key concepts for innovation
Future innovation in oral care will centre on high-performance, tech-enabled and sustainable solutions. Smart toothbrushes with app integration will expand, as will probiotic mouthwashes, and whitening products with gentle, peroxide-free technologies.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Oral Care industry in Ireland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Oral Care industry in Ireland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Oral Care in Ireland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Oral Care in Ireland?
- Which are the leading brands in Ireland?
- How are products distributed in Ireland?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Oral Care in Ireland - Category analysis
KEY DATA FINDINGS
Oral care rises, with toothpaste remaining most popular product
Kenvue loses share in 2024
Retail e-commerce rises fastest
Increased awareness of importance of oral care will sustain sales in forecast period
Greater focus on family routines
Tech and sustainability as key concepts for innovation
Beauty and Personal Care in Ireland - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Oral Care
- Dental Floss
-
- Denture Cleansers
- Denture Fixatives
- Mouth Fresheners
- Mouthwashes/Dental Rinses
- Tooth Whiteners
-
- Manual Toothbrushes
-
-
- Battery Toothbrush Replacement Heads
- Battery Toothbrush Units
-
- Electric Toothbrush Replacement Heads
- Electric Toothbrush Units
-
- Toothpaste
Oral Care
This is the aggregation of toothpaste, toothbrushes, mouthwashes/dental rinses, denture care, mouth fresheners at-home teeth whiteners and dental floss.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Oral Care research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!