PROSPECTS AND OPPORTUNITIES
Growing interest in mouth fresheners among younger generations
Promotions will remain a key competitive tool in oral care as consumers remain sensitive to price in the upcoming period. With such an array of products on offer, consumers can easily switch brands if they want to.
Promising outlook for children’s oral care
With higher awareness of oral health among Taiwanese consumers, young parents will also take children’s oral care and related education more seriously. Indeed, there are a growing number of children’s oral care products entering the market.
Toothbrush innovations are causing a stir
Toothbrushes with ultra soft, dense, and cloud-like bristles are expected to expand and gain appeal in the upcoming years. Such toothbrushes claim to be kinder to the gums whilst also keeping teeth cleaner at the same time.
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Overview:
Understand the latest market trends and future growth opportunities for the Oral Care industry in Taiwan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Oral Care industry in Taiwan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Oral Care in Taiwan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Oral Care in Taiwan?
- Which are the leading brands in Taiwan?
- How are products distributed in Taiwan?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Oral Care in Taiwan - Category analysis
KEY DATA FINDINGS
Growing focus on oral care hygiene ensures steady growth
Hawley & Hazel Chemical (Taiwan) Corp holds a strong lead
Supermarkets is leading channel over 2024
Growing interest in mouth fresheners among younger generations
Promising outlook for children’s oral care
Toothbrush innovations are causing a stir
Beauty and Personal Care in Taiwan - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care ?
DISCLAIMER
The following categories and subcategories are included:
Oral Care
- Dental Floss
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- Denture Cleansers
- Denture Fixatives
- Mouth Fresheners
- Mouthwashes/Dental Rinses
- Tooth Whiteners
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- Manual Toothbrushes
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- Battery Toothbrush Replacement Heads
- Battery Toothbrush Units
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- Electric Toothbrush Replacement Heads
- Electric Toothbrush Units
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- Toothpaste
Oral Care
This is the aggregation of toothpaste, toothbrushes, mouthwashes/dental rinses, denture care, mouth fresheners at-home teeth whiteners and dental floss.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Oral Care research and analysis database.
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