PROSPECTS AND OPPORTUNITIES
Promising outlook as oral hygiene becomes more widespread
Oral care is expected to continue its positive trajectory over the forecast period, driven by growing consumer awareness in both urban and rural areas, and new product launches. Electric toothbrush replacements heads are expected to be the fastest growing category over the forecast period, as consumer awareness of proper oral care hygiene spreads in the country.
Electric toothbrushes to gain wider appeal
As electric toothbrushes gain popularity in Bulgaria, manual and battery toothbrushes are expected to witness only marginal growth in retail value terms over the forecast period. Manual toothbrushes are perceived as less effective and are likely to lose ground, especially among more affluent consumer groups.
Sustainable oral care will be focal point of innovation
As in most beauty and personal care categories, sustainability is anticipated to be a focal point of innovation in oral care during the forecast period. Recycled and recyclable packaging options are already emerging in oral care and are expected to become more popularised over the coming years.
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Overview:
Understand the latest market trends and future growth opportunities for the Oral Care industry in Bulgaria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Oral Care industry in Bulgaria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Oral Care in Bulgaria report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Oral Care in Bulgaria?
- Which are the leading brands in Bulgaria?
- How are products distributed in Bulgaria?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Oral Care in Bulgaria - Category analysis
KEY DATA FINDINGS
Oral care enjoys bright performance as whitening products lift category
GlaxoSmithKline Plc holds firm lead in oral care
Supermarkets gain share in response to consumer price sensitivity
Promising outlook as oral hygiene becomes more widespread
Electric toothbrushes to gain wider appeal
Sustainable oral care will be focal point of innovation
Beauty and Personal Care in Bulgaria - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care ?
DISCLAIMER
The following categories and subcategories are included:
Oral Care
- Dental Floss
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- Denture Cleansers
- Denture Fixatives
- Mouth Fresheners
- Mouthwashes/Dental Rinses
- Tooth Whiteners
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- Manual Toothbrushes
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- Battery Toothbrush Replacement Heads
- Battery Toothbrush Units
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- Electric Toothbrush Replacement Heads
- Electric Toothbrush Units
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- Toothpaste
Oral Care
This is the aggregation of toothpaste, toothbrushes, mouthwashes/dental rinses, denture care, mouth fresheners at-home teeth whiteners and dental floss.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Oral Care research and analysis database.
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