PROSPECTS AND OPPORTUNITIES
Positive forecast for oral care products as demand for electric toothbrushes increase
Oral care will see steady sales over the forecast period, driven by baseline demand and frequent purchases. Oral hygiene is an essential aspect of personal care for consumers and there will be stable demand for toothpaste, toothbrushes, and mouthwashes during the forecast period.
Tooth whitening has opportunities for further growth as part of consumer personal care routines
Tooth whiteners is also expected to see some interesting results over the forecast period, with sales variable per year, with some spikes and falls as consumers experiment with these products. A significant aspect of beauty and personal care is feeling confident in how someone looks, and having white teeth is a part of this.
Premiumisation to lead innovation within oral care
Innovation in oral care is expected to be driven by premium products. One of the brands in this sense is Hismile.
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Overview:
Understand the latest market trends and future growth opportunities for the Oral Care industry in New Zealand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Oral Care industry in New Zealand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Oral Care in New Zealand report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Oral Care in New Zealand?
- Which are the leading brands in New Zealand?
- How are products distributed in New Zealand?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Oral Care in New Zealand - Category analysis
KEY DATA FINDINGS
Oral care category maintains healthy growth thanks to consistent consumer demand for oral hygiene
Colgate-Palmolive maintains its lead and grows its share
Supermarkets remain primary retailers for oral care
Positive forecast for oral care products as demand for electric toothbrushes increase
Tooth whitening has opportunities for further growth as part of consumer personal care routines
Premiumisation to lead innovation within oral care
Beauty and Personal Care in New Zealand - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Oral Care
- Dental Floss
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- Denture Cleansers
- Denture Fixatives
- Mouth Fresheners
- Mouthwashes/Dental Rinses
- Tooth Whiteners
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- Manual Toothbrushes
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- Battery Toothbrush Replacement Heads
- Battery Toothbrush Units
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- Electric Toothbrush Replacement Heads
- Electric Toothbrush Units
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- Toothpaste
Oral Care
This is the aggregation of toothpaste, toothbrushes, mouthwashes/dental rinses, denture care, mouth fresheners at-home teeth whiteners and dental floss.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Oral Care research and analysis database.
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