PROSPECTS AND OPPORTUNITIES
Stronger oral hygiene awareness to sustain growth trajectory in oral care
Oral care is projected to see steady retail volume and value (constant 2024 prices) growth over the forecast period, supported by the performances of multiple categories, including toothpaste, dental floss and power toothbrushes. Electric toothbrushes are set to benefit from increased product awareness among Malaysian consumers, who are likely to continue to switch from manual toothbrushes.
Parental focus on oral hygiene and diversifying ranges of products and ingredients to add dynamism to oral care
Oral care products for children are set to continue to expand over the forecast period. The offers of emerging brands like Bzu Bzu have been diversified to launch baby and child-specific oral care variants.
Convenience packaging and halal products to gain prominence
Alongside increasingly active lifestyles, Malaysia is expected to see a rise in convenience packaging formats, such as individually-wrapped mouthwashes/dental rinses, as well as dental floss including dental picks. Mouthwashes/dental rinses are increasingly likely to be presented individually wrapped in sachets or small containers, as seen with Usmile Pine + Grapefruit Mouthwash Green, which is available in an individual small container, and NeutroDenta Probiotic Mouthwash, which is available in small 12ml sachets.
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Overview:
Understand the latest market trends and future growth opportunities for the Oral Care industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Oral Care industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Oral Care in Malaysia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Oral Care in Malaysia?
- Which are the leading brands in Malaysia?
- How are products distributed in Malaysia?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Oral Care in Malaysia - Category analysis
KEY DATA FINDINGS
Improving product knowledge and greater affordability see consumers switch to power toothbrushes and more sophisticated oral care routines
Colgate-Palmolive tops oral care with the largest product coverage from toothbrushes to toothpaste to mouthwashes
Grocery retailers remain popular as oral care consumers value convenience
Stronger oral hygiene awareness to sustain growth trajectory in oral care
Parental focus on oral hygiene and diversifying ranges of products and ingredients to add dynamism to oral care
Convenience packaging and halal products to gain prominence
Beauty and Personal Care in Malaysia - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Oral Care
- Dental Floss
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- Denture Cleansers
- Denture Fixatives
- Mouth Fresheners
- Mouthwashes/Dental Rinses
- Tooth Whiteners
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- Manual Toothbrushes
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- Battery Toothbrush Replacement Heads
- Battery Toothbrush Units
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- Electric Toothbrush Replacement Heads
- Electric Toothbrush Units
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- Toothpaste
Oral Care
This is the aggregation of toothpaste, toothbrushes, mouthwashes/dental rinses, denture care, mouth fresheners at-home teeth whiteners and dental floss.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Oral Care research and analysis database.
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