PROSPECTS AND OPPORTUNITIES
Oral care will continue to benefit from its essential nature and frequent use
Oral care will maintain positive sales over the forecast period due to the essential nature and frequent use of such products. Growing consumer awareness about the importance of maintaining good oral health will be the main factor driving growth, supported by the more widespread health and wellness trends.
Technology will drive new developments in modern toothbrushes
Power toothbrushes is also poised for continued growth over the forecast period, driven by convenience and the influx of lower priced brands which are gradually being embraced by local consumers. Improvements in technology will help to support this trend, for example as seen with the 2024 launch of the Philips Sonicare ProtectiveClean electric toothpaste (Philips Consumer Lifestyle BV), which is promoted to offer up-to-seven times more effective plaque removal.
Smart technology expected to gradually enter oral care
A specific, albeit niche, area of development in oral care is expected in the integration of smart technology. That is, with toothbrushes and other devices which are capable of providing real-time feedback to consumers on brushing techniques, frequency of brushing, tracking oral hygiene habits, and connecting with dental professionals for remote personalised monitoring.
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Overview:
Understand the latest market trends and future growth opportunities for the Oral Care industry in Croatia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Oral Care industry in Croatia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Oral Care in Croatia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Oral Care in Croatia?
- Which are the leading brands in Croatia?
- How are products distributed in Croatia?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Oral Care in Croatia - Category analysis
KEY DATA FINDINGS
Oral care benefits from essential demand and new developments
GlaxoSmithKline maintains its leading company place thanks to overall strength of its brands
Health and beauty specialists remain the leaders in distribution
Oral care will continue to benefit from its essential nature and frequent use
Technology will drive new developments in modern toothbrushes
Smart technology expected to gradually enter oral care
Beauty and Personal Care in Croatia - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Oral Care
- Dental Floss
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- Denture Cleansers
- Denture Fixatives
- Mouth Fresheners
- Mouthwashes/Dental Rinses
- Tooth Whiteners
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- Manual Toothbrushes
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- Battery Toothbrush Replacement Heads
- Battery Toothbrush Units
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- Electric Toothbrush Replacement Heads
- Electric Toothbrush Units
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- Toothpaste
Oral Care
This is the aggregation of toothpaste, toothbrushes, mouthwashes/dental rinses, denture care, mouth fresheners at-home teeth whiteners and dental floss.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Oral Care research and analysis database.
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