PROSPECTS AND OPPORTUNITIES
Growth is expected to be supported by premiumisation and ongoing sales of electric toothbrushes
Sales of oral care are expected to rise in current value terms, with electric toothbrushes and electric toothbrush units set to be the most dynamic categories. The adoption of electric toothbrushes will continue to grow, particularly among younger consumers who are attracted to advanced features such as smart/AI-guided brushing and customizable modes.
Incorporating more oral care products into routines is set to boost growth
Consumers will incorporate more oral care products into their routines, driven by increasing awareness of cavity prevention and improved hygiene habits. Even younger generations will actively replace toothbrushes and incorporate additional products, such as mouthwash and interdental brushes, into their daily routines.
Sustainable and herbal innovations are set to shape product innovations across the forecast period
Sustainability will become a core driver of product innovation and sales across the forecast period. In response to consumer demands for eco-friendly goods, brands will launch recyclable toothpaste tubes, biodegradable floss, and herbal toothpaste.
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Overview:
Understand the latest market trends and future growth opportunities for the Oral Care industry in Hungary with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Oral Care industry in Hungary, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Oral Care in Hungary report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Oral Care in Hungary?
- Which are the leading brands in Hungary?
- How are products distributed in Hungary?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Oral Care in Hungary - Category analysis
KEY DATA FINDINGS
The expansion of oral care routines support ongoing sales in 2024
The teeth whitening market slows as profession whitening treatments rise
GlaxoSmithKline Kft retains the lead, while seeing the strongest improvement in share
Growth is expected to be supported by premiumisation and ongoing sales of electric toothbrushes
Incorporating more oral care products into routines is set to boost growth
Sustainable and herbal innovations are set to shape product innovations across the forecast period
Beauty and Personal Care in Hungary - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care ?
DISCLAIMER
The following categories and subcategories are included:
Oral Care
- Dental Floss
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- Denture Cleansers
- Denture Fixatives
- Mouth Fresheners
- Mouthwashes/Dental Rinses
- Tooth Whiteners
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- Manual Toothbrushes
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- Battery Toothbrush Replacement Heads
- Battery Toothbrush Units
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- Electric Toothbrush Replacement Heads
- Electric Toothbrush Units
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- Toothpaste
Oral Care
This is the aggregation of toothpaste, toothbrushes, mouthwashes/dental rinses, denture care, mouth fresheners at-home teeth whiteners and dental floss.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Oral Care research and analysis database.
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