PROSPECTS AND OPPORTUNITIES
Market maturity could limit volume growth but premiumisation should present new opportunities
Oral care is expected to see only relatively moderate growth in retail volume terms over the forecast period, constrained by maturity and commoditisation in its core categories. With inflation set to ease, value growth will slow, particularly in mass-market toothpaste and manual brushes.
Consumers going electric
Electric toothbrushes is projected to be the most dynamic category in oral care over the forecast period. Backed by strong dentist recommendations and ongoing product innovation, the category is steadily expanding, with it proving especially popular among younger consumers.
Convenience and sustainability likely to be a feature of new product development
Peripheral categories such as dental floss, interdental brushes, mouthwashes/dental rinses, and tooth whiteners offer small but steady opportunities for growth. For instance, a greater focus on ease of use—like pre-strung flossers or eco-friendly interdental brushes—continues to attract new users.
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Overview:
Understand the latest market trends and future growth opportunities for the Oral Care industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Oral Care industry in Sweden, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Oral Care in Sweden report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Oral Care in Sweden?
- Which are the leading brands in Sweden?
- How are products distributed in Sweden?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Oral Care in Sweden - Category analysis
KEY DATA FINDINGS
Oral care benefiting from growing interest in more advanced products
Well-known brands continue to dominate sales in oral care
Grocery retailers lose ground as consumers look for better value
Market maturity could limit volume growth but premiumisation should present new opportunities
Consumers going electric
Convenience and sustainability likely to be a feature of new product development
Beauty and Personal Care in Sweden - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care ?
DISCLAIMER
The following categories and subcategories are included:
Oral Care
- Dental Floss
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- Denture Cleansers
- Denture Fixatives
- Mouth Fresheners
- Mouthwashes/Dental Rinses
- Tooth Whiteners
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- Manual Toothbrushes
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- Battery Toothbrush Replacement Heads
- Battery Toothbrush Units
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- Electric Toothbrush Replacement Heads
- Electric Toothbrush Units
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- Toothpaste
Oral Care
This is the aggregation of toothpaste, toothbrushes, mouthwashes/dental rinses, denture care, mouth fresheners at-home teeth whiteners and dental floss.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Oral Care research and analysis database.
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