PROSPECTS AND OPPORTUNITIES
Further struggles ahead for manual toothbrushes
Oral care will continue to rise in terms of both value and volume sales, predicted to record mainly positive growth though manual toothbrushes will suffer. Manual toothbrushes faces a tough forecast period as consumers increasingly opt for more efficient electric and battery models.
Colgate introduced highly specialised toothpaste option
Colgate has taken toothpaste specialisation to a new level with its latest release – toothpaste specifically designed for athletes. Colgate Total Active Prevention is designed to tackle certain oral health problems often experienced by athletes, such as cavities and enamel erosion Endurance runners can experience dry mouth due to the physical effort involved and the use of a toothpaste with stannous fluoride can help reduce the risk of cavities as well as infections.
Functionality, sustainability and natural ingredients remain key trends in oral care
Innovation will continue to drive toothpaste during the forecast period, with functional options and sustainable and natural products seeing the bulk of development. There is rising demand for oral care products made in France – especially in toothbrushes - and consumers are willing to pay a little more for a French-made product.
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Overview:
Understand the latest market trends and future growth opportunities for the Oral Care industry in France with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Oral Care industry in France, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Oral Care in France report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Oral Care in France?
- Which are the leading brands in France?
- How are products distributed in France?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Oral Care in France - Category analysis
KEY DATA FINDINGS
Widespread volume declines seen in oral care in France in 2024
Unilever and its Signal brand lead overall oral care
Grocery channels lead but see share decline
Further struggles ahead for manual toothbrushes
Colgate introduced highly specialised toothpaste option
Functionality, sustainability and natural ingredients remain key trends in oral care
Beauty and Personal Care in France - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Oral Care
- Dental Floss
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- Denture Cleansers
- Denture Fixatives
- Mouth Fresheners
- Mouthwashes/Dental Rinses
- Tooth Whiteners
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- Manual Toothbrushes
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- Battery Toothbrush Replacement Heads
- Battery Toothbrush Units
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- Electric Toothbrush Replacement Heads
- Electric Toothbrush Units
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- Toothpaste
Oral Care
This is the aggregation of toothpaste, toothbrushes, mouthwashes/dental rinses, denture care, mouth fresheners at-home teeth whiteners and dental floss.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Oral Care research and analysis database.
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