PROSPECTS AND OPPORTUNITIES
Floss and flavour to spur growth
Oral hygiene is culturally embedded in Brazil, supported by decades of public initiatives in schools that normalised brushing after meals even during the workday. Outlooks point to further steady growth for oral care during the forecast period.
Oral health, ageing and a DIY twist in denture care
Countervailing forces point to a flat denture care outlook. Brazil is ageing quickly: the 60+ population grew by more than 3% between 2023 and 2024, and long-term projections indicate rapid expansion in the 65+ and 80+ cohorts.
From vapour risks to water-jet adoption and digital dentistry
Alternatives to traditional cigarettes are raising fresh oral health concerns. Research from the University of São Paulo indicates that prolonged exposure to e-cigarette vapour can demineralise enamel and dentin and increase bacterial adhesion, heightening cavity risk adding urgency to therapeutic solutions for sensitivity and gum care.
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Overview:
Understand the latest market trends and future growth opportunities for the Oral Care industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Oral Care industry in Brazil, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Oral Care in Brazil report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Oral Care in Brazil?
- Which are the leading brands in Brazil?
- How are products distributed in Brazil?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Oral Care in Brazil - Category analysis
KEY DATA FINDINGS
Beauty boom leaves oral care lagging
Pharmacies’ private label push and a tilt to clinical cues
Leaders tested as fragmentation starts
Floss and flavour to spur growth
Oral health, ageing and a DIY twist in denture care
From vapour risks to water-jet adoption and digital dentistry
Beauty and Personal Care in Brazil - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Oral Care
- Dental Floss
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- Denture Cleansers
- Denture Fixatives
- Mouth Fresheners
- Mouthwashes/Dental Rinses
- Tooth Whiteners
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- Manual Toothbrushes
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- Battery Toothbrush Replacement Heads
- Battery Toothbrush Units
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- Electric Toothbrush Replacement Heads
- Electric Toothbrush Units
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- Toothpaste
Oral Care
This is the aggregation of toothpaste, toothbrushes, mouthwashes/dental rinses, denture care, mouth fresheners at-home teeth whiteners and dental floss.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Oral Care research and analysis database.
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