PROSPECTS AND OPPORTUNITIES
Increasing government investment in oral health
The Ministry of Health announced it has doubled the oral health budget for the year 2024. This higher investment is expected to positively impact a larger proportion of the population, including more citizens having a more complete range of service coverage.
Innovation expected to highly impact oral care over the coming years
Digital dentistry (with 3D printing being used to create dental prosthetics and accurate models of teeth and gums), teledentistry (virtual consultations, which are becoming more common, allowing patients to receive advice and treatment without leaving home), artificial intelligence, augmented reality, and big data (optimising diagnoses, treatment planning, and prevention of oral diseases), and new aesthetic procedures are expected to gain more importance in the near future. However, most of these advances in oral care tend to be more focused on high-end solutions, concentrated on a smaller proportion of consumers.
New methods of nicotine consumption amongst youngsters may challenge oral health
E-vapour products (e-cigarettes) have been growing in popularity, especially amongst young people, but these can damage oral health and create nicotine dependence. These products release an aerosol by heating a liquid that contains nicotine, solvents, flavourings, and other chemical substances.
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Overview:
Understand the latest market trends and future growth opportunities for the Oral Care industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Oral Care industry in Brazil, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Oral Care in Brazil report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Oral Care in Brazil?
- Which are the leading brands in Brazil?
- How are products distributed in Brazil?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Oral Care in Brazil - Category analysis
KEY DATA FINDINGS
Brazil solidifies itself as the third largest oral care market globally
Strong advertising efforts and event sponsorship mainly focused on younger consumers
The importance of dentist endorsement and the prevalence of health and beauty specialists
Increasing government investment in oral health
Innovation expected to highly impact oral care over the coming years
New methods of nicotine consumption amongst youngsters may challenge oral health
Beauty and Personal Care in Brazil - Industry Overview
Beauty and personal care in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Oral Care
- Dental Floss
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- Denture Cleansers
- Denture Fixatives
- Mouth Fresheners
- Mouthwashes/Dental Rinses
- Tooth Whiteners
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- Manual Toothbrushes
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- Battery Toothbrush Replacement Heads
- Battery Toothbrush Units
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- Electric Toothbrush Replacement Heads
- Electric Toothbrush Units
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- Toothpaste
Oral Care
This is the aggregation of toothpaste, toothbrushes, mouthwashes/dental rinses, denture care, mouth fresheners at-home teeth whiteners and dental floss.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Oral Care research and analysis database.
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