PROSPECTS AND OPPORTUNITIES
The move towards whitening/brightening products is set to continue
Oral care in Indonesia is expected to see moderate stable retail value growth rates at constant 2024 prices throughout the forecast period, driven by increasing awareness of health, hygiene, and beauty. Improved education and widespread health campaigns emphasise the importance of maintaining good oral hygiene, while the growing beauty trend has elevated the role of a bright, healthy smile as part of personal grooming.
Education will be key to drive growth in oral care in the forecast period
Government initiatives and collaborations with oral care brands have significantly contributed to the growth of oral care in Indonesia. By supporting campaigns that promote awareness of dental hygiene and access to dental care, the government is creating a strong foundation for expansion moving forward.
Oral care innovations which do more than maintain hygiene will be crucial
Innovation is expected to remain a cornerstone for growth in oral care in Indonesia in the forecast period, as brands continually develop new products to meet evolving consumer demands. A notable example is Darlie, which introduced new offerings in 2024: Darlie Double Action Fresh Protect Toothpaste; and Darlie Double Mint Mouthwash.
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Overview:
Understand the latest market trends and future growth opportunities for the Oral Care industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Oral Care industry in Indonesia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Oral Care in Indonesia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Oral Care in Indonesia?
- Which are the leading brands in Indonesia?
- How are products distributed in Indonesia?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Oral Care in Indonesia - Category analysis
KEY DATA FINDINGS
Toothpaste remains the largest category, as it is seen as essential for daily hygiene
Unilever maintains its lead, but loses share due to a switch to alternative brands
Although small local grocers leads, it loses share to other distribution channels
The move towards whitening/brightening products is set to continue
Education will be key to drive growth in oral care in the forecast period
Oral care innovations which do more than maintain hygiene will be crucial
Beauty and Personal Care in Indonesia - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Oral Care
- Dental Floss
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- Denture Cleansers
- Denture Fixatives
- Mouth Fresheners
- Mouthwashes/Dental Rinses
- Tooth Whiteners
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- Manual Toothbrushes
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- Battery Toothbrush Replacement Heads
- Battery Toothbrush Units
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- Electric Toothbrush Replacement Heads
- Electric Toothbrush Units
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- Toothpaste
Oral Care
This is the aggregation of toothpaste, toothbrushes, mouthwashes/dental rinses, denture care, mouth fresheners at-home teeth whiteners and dental floss.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Oral Care research and analysis database.
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