PROSPECTS AND OPPORTUNITIES
Oral care market will continue to expand, in line with growing sophistication of dental routines
The oral care market in Kenya will continue to expand in constant value terms (at 2024 prices) over the forecast period. One significant growth driver will be the maturing population.
Limited demand for sophisticated and targeted products
Mouthwashes/dental rinses are expected to witness a decline in demand over the forecast period. Although government health campaigns and educational initiatives have emphasised the benefits of mouthwash for fresh breath, plaque prevention, and overall oral health, many Kenyan consumers continue to prioritise toothpaste and toothbrushes as the core components of their oral care routine.
Innovation will focus on sustainability, natural ingredients, and technology
Innovation will be a key driver shaping Kenya’s oral care market. One major area of innovation will be the development of eco-friendly products.
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Overview:
Understand the latest market trends and future growth opportunities for the Oral Care industry in Kenya with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Oral Care industry in Kenya, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Oral Care in Kenya report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Oral Care in Kenya?
- Which are the leading brands in Kenya?
- How are products distributed in Kenya?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Oral Care in Kenya - Category analysis
KEY DATA FINDINGS
Health campaigns heighten awareness of oral hygiene
Colgate-Palmolive maintains its lead amid competitive pressures
E-commerce gains traction
Oral care market will continue to expand, in line with growing sophistication of dental routines
Limited demand for sophisticated and targeted products
Innovation will focus on sustainability, natural ingredients, and technology
Beauty and Personal Care in Kenya - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care ?
DISCLAIMER
The following categories and subcategories are included:
Oral Care
- Dental Floss
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- Denture Cleansers
- Denture Fixatives
- Mouth Fresheners
- Mouthwashes/Dental Rinses
- Tooth Whiteners
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- Manual Toothbrushes
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- Battery Toothbrush Replacement Heads
- Battery Toothbrush Units
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- Electric Toothbrush Replacement Heads
- Electric Toothbrush Units
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- Toothpaste
Oral Care
This is the aggregation of toothpaste, toothbrushes, mouthwashes/dental rinses, denture care, mouth fresheners at-home teeth whiteners and dental floss.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Oral Care research and analysis database.
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