PROSPECTS AND OPPORTUNITIES
Potential in demand for more comprehensive oral care routines
Retail value sales of oral care are set to grow slightly in current value terms over the forecast period, but to stagnate at constant 2024 prices. Following consecutive years of strong price rises, prices are set to stabilise in 2025.
Health and personal care stores to grow strongly
As pressure on purchasing power is set to progressively wane, consumers are likely to focus more and more on premium therapeutic/dermocosmetics oral care brands in order to improve their oral care routines. Channels that have been focusing on this product segment, such as health and personal care stores, are likely to benefit from this trend and grow strongly over the forecast period, at the expense of both channels that focus on mass products (supermarkets and discounters) and those that focus on premium products (pharmacies, which tend to have higher prices and less margin for promotional activities).
Innovation and premiumisation in line with rising health awareness
Belgian residents’ interest in therapeutic oral care products, featuring more specific health and wellness claims, is likely to grow over the forecast period. Manufacturers are likely to try to meet this trend with new launches.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Oral Care industry in Belgium with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Oral Care industry in Belgium, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Oral Care in Belgium report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Oral Care in Belgium?
- Which are the leading brands in Belgium?
- How are products distributed in Belgium?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Oral Care in Belgium - Category analysis
KEY DATA FINDINGS
Strong growth for toothpaste
Leader beset by competition from both sides
Polarisation of demand supports growth for discounters and health and personal care stores
Potential in demand for more comprehensive oral care routines
Health and personal care stores to grow strongly
Innovation and premiumisation in line with rising health awareness
Beauty and Personal Care in Belgium - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Oral Care
- Dental Floss
-
- Denture Cleansers
- Denture Fixatives
- Mouth Fresheners
- Mouthwashes/Dental Rinses
- Tooth Whiteners
-
- Manual Toothbrushes
-
-
- Battery Toothbrush Replacement Heads
- Battery Toothbrush Units
-
- Electric Toothbrush Replacement Heads
- Electric Toothbrush Units
-
- Toothpaste
Oral Care
This is the aggregation of toothpaste, toothbrushes, mouthwashes/dental rinses, denture care, mouth fresheners at-home teeth whiteners and dental floss.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Oral Care research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!