PROSPECTS AND OPPORTUNITIES
Strong development is anticipated within toothpaste
Strong growth in retail volume and value (constant 2024 prices) sales is projected for oral care over the forecast period. Compared to more mature European markets, oral care in Turkey still holds considerable growth potential.
Clean and “green” beauty to gain momentum in oral care
The demand for clean and "green" beauty is rising, leading to a greater interest in natural and organic ingredients in oral care products. For example, local players are starting to incorporate ingredients like miswak extract or essential oils into their toothpaste and mouthwash formulations, appealing to consumers seeking natural alternatives.
Oral care to embrace technological advances
Technological advancements are poised to have a significant impact on oral care in Turkey. For instance, some dental clinics in Istanbul are starting to utilise AI-powered software to analyse dental X-rays, aiding dentists in the more accurate detection of cavities and other issues.
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Overview:
Understand the latest market trends and future growth opportunities for the Oral Care industry in Turkey with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Oral Care industry in Turkey, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Oral Care in Turkey report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Oral Care in Turkey?
- Which are the leading brands in Turkey?
- How are products distributed in Turkey?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Oral Care in Turkey - Category analysis
KEY DATA FINDINGS
Products that address specific issues and needs gain popularity
The competitive landscape intensifies and gains sophistication
Supermarkets offer large assortments, convenience and price deals to win over consumers
Strong development is anticipated within toothpaste
Clean and “green” beauty to gain momentum in oral care
Oral care to embrace technological advances
Beauty and Personal Care in Turkey - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Oral Care
- Dental Floss
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- Denture Cleansers
- Denture Fixatives
- Mouth Fresheners
- Mouthwashes/Dental Rinses
- Tooth Whiteners
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- Manual Toothbrushes
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- Battery Toothbrush Replacement Heads
- Battery Toothbrush Units
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- Electric Toothbrush Replacement Heads
- Electric Toothbrush Units
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- Toothpaste
Oral Care
This is the aggregation of toothpaste, toothbrushes, mouthwashes/dental rinses, denture care, mouth fresheners at-home teeth whiteners and dental floss.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Oral Care research and analysis database.
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