PROSPECTS AND OPPORTUNITIES
The improved penetration of lesser-used products is expected to drive value growth
Sales of oral care are expected to rise significantly during the forecast period, with growth set to exceed that of 2024. Several factors will contribute to this increase, notably the improving Peruvian economy, which will encourage higher overall consumption.
Promoting preventive oral health care will support growth across the forecast period
One key factor set to drive the growth of oral care is the promotion of preventive oral care, a long-term endeavour that requires education and heightened awareness about proper oral hygiene. This will encourage the correct use of oral care products, which go beyond just toothpaste and toothbrushes to include complementary items such as mouthwash and dental floss.
A growing trend towards teeth whitening will drive the use of whitening toothpastes and tooth whiteners
There is a growing trend among Peruvians focused on achieving whiter teeth, which is driving an increased use of specialised tooth whiteners. While the product offering is expected to continue expanding, the high cost of these products limits their accessibility, and they remain relatively unknown to many consumers.
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Overview:
Understand the latest market trends and future growth opportunities for the Oral Care industry in Peru with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Oral Care industry in Peru, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Oral Care in Peru report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Oral Care in Peru?
- Which are the leading brands in Peru?
- How are products distributed in Peru?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Oral Care in Peru - Category analysis
KEY DATA FINDINGS
Oral care benefits from being an essential item, while tooth whiteners drive interest
Colgate-Palmolive Perú SA continues to lead due to the strength of Colgate and Kolynos
Small local grocers is the dominant channel, thanks to proximity, and personal services
The improved penetration of lesser-used products is expected to drive value growth
Promoting preventive oral health care will support growth across the forecast period
A growing trend towards teeth whitening will drive the use of whitening toothpastes and tooth whiteners
Beauty and Personal Care in Peru - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Oral Care
- Dental Floss
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- Denture Cleansers
- Denture Fixatives
- Mouth Fresheners
- Mouthwashes/Dental Rinses
- Tooth Whiteners
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- Manual Toothbrushes
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- Battery Toothbrush Replacement Heads
- Battery Toothbrush Units
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- Electric Toothbrush Replacement Heads
- Electric Toothbrush Units
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- Toothpaste
Oral Care
This is the aggregation of toothpaste, toothbrushes, mouthwashes/dental rinses, denture care, mouth fresheners at-home teeth whiteners and dental floss.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Oral Care research and analysis database.
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