PROSPECTS AND OPPORTUNITIES
Trend towards more comprehensive oral care will benefit sales
The oral care market in Guatemala is projected to experience steady, yet modest retail value sales growth (at constant 2024 prices) over the forecast period. Toothpaste, the most widely used product in the category, already enjoys near-universal penetration.
Whitening attributes gain relevance amongst new generations of Guatemalans
Guatemalans are increasingly adopting aesthetic-driven behaviours when it comes to oral care. While health benefits remain important, there is a growing preference for products that also deliver visible improvements in appearance, especially those that promote dental whitening.
Younger consumers are open to embracing electric toothbrush use
Younger generations of Guatemalans are increasingly open to incorporating technological innovations into their daily routines, and this extends to oral care. As a result, the market is seeing growing availability and visibility of rechargeable electric toothbrushes, especially through major supermarket chains such as La Torre and pharmacy chains like Cruz Verde.
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Overview:
Understand the latest market trends and future growth opportunities for the Oral Care industry in Guatemala with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Oral Care industry in Guatemala, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Oral Care in Guatemala report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Oral Care in Guatemala?
- Which are the leading brands in Guatemala?
- How are products distributed in Guatemala?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Oral Care in Guatemala - Category analysis
KEY DATA FINDINGS
Guatemalans prioritise cost savings amid economic pressures
Leading brands focus strategy on balancing multiple benefits with cost savings
Traditional and modern channels compete in oral health distribution
Trend towards more comprehensive oral care will benefit sales
Whitening attributes gain relevance amongst new generations of Guatemalans
Younger consumers are open to embracing electric toothbrush use
Beauty and Personal Care in Guatemala - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care ?
DISCLAIMER
The following categories and subcategories are included:
Oral Care
- Dental Floss
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- Denture Cleansers
- Denture Fixatives
- Mouth Fresheners
- Mouthwashes/Dental Rinses
- Tooth Whiteners
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- Manual Toothbrushes
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- Battery Toothbrush Replacement Heads
- Battery Toothbrush Units
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- Electric Toothbrush Replacement Heads
- Electric Toothbrush Units
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- Toothpaste
Oral Care
This is the aggregation of toothpaste, toothbrushes, mouthwashes/dental rinses, denture care, mouth fresheners at-home teeth whiteners and dental floss.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Oral Care research and analysis database.
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