PROSPECTS AND OPPORTUNITIES
Specialist oral care brands to boost value growth over forecast period
Oral care is expected to continue on its positive value growth trajectory over the forecast period as the category follows its path of specialisation. Consumers will continue to seek products with more scientific backing as awareness increases regarding the importance of oral health.
Future growth in oral health awareness with Pepsodent's nationwide initiative
In Chile, oral health will be increasingly linked to overall wellbeing. Research has shown that poor oral hygiene can negatively affect general health, raising the risk of conditions such as cardiovascular disease and diabetes.
Power toothbrushes to lead Chile’s oral care evolution
Oral care in Chile is poised for steady growth over the forecast period, largely driven by the rising popularity of power toothbrushes. Power toothbrushes claim to reduce the risk of tooth abrasion, as they are equipped with pressure control mechanisms that minimise the likelihood of damaging the surface of the teeth.
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Overview:
Understand the latest market trends and future growth opportunities for the Oral Care industry in Chile with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Oral Care industry in Chile, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Oral Care in Chile report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Oral Care in Chile?
- Which are the leading brands in Chile?
- How are products distributed in Chile?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Oral Care in Chile - Category analysis
KEY DATA FINDINGS
Rising consumer awareness boosts demand for specialist oral care brands
Colgate-Palmolive maintains lead, while Procter & Gamble records strong growth
Pharmacies remains the specialist channel for oral care
Specialist oral care brands to boost value growth over forecast period
Future growth in oral health awareness with Pepsodent's nationwide initiative
Power toothbrushes to lead Chile’s oral care evolution
Beauty and Personal Care in Chile - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Oral Care
- Dental Floss
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- Denture Cleansers
- Denture Fixatives
- Mouth Fresheners
- Mouthwashes/Dental Rinses
- Tooth Whiteners
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- Manual Toothbrushes
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- Battery Toothbrush Replacement Heads
- Battery Toothbrush Units
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- Electric Toothbrush Replacement Heads
- Electric Toothbrush Units
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- Toothpaste
Oral Care
This is the aggregation of toothpaste, toothbrushes, mouthwashes/dental rinses, denture care, mouth fresheners at-home teeth whiteners and dental floss.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Oral Care research and analysis database.
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