PROSPECTS AND OPPORTUNITIES
Oral care offers only small potential to grow
Oral care is expected to maintain positive sales over the forecast period, with value growth slowing down to a low level, and volume picking up, albeit still only achieving low sales. This dynamic is due to the maturity of the category, along with the fact that the falling inflation in 2024 has led to stabilisation of prices and stronger consumer purchasing power.
Therapeutic products to maintain traction
An increasing number of Czech consumers are paying attention to gum health and seeking products that address issues like sensitivity or receding gums. Given increasing innovation from brands like Sensodyne, Elmex, or Paradontax, with active claims regarding healthy gums, this demand is likely to strengthen over the forecast period.
E-commerce will maintain its appeal, albeit with growth rather limited in oral care
Whilst, retail e-commerce will maintain its appeal, thanks to the wide ranges of products and convenience it offers, sales of oral care are expected to remain relatively small within the online channel. It is noted that the majority of oral care products sold online are electric toothbrushes and replacement heads, with consumers seeking discount-based promotions for these products.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Oral Care industry in Czech Republic with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Oral Care industry in Czech Republic, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Oral Care in Czech Republic report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Oral Care in Czech Republic?
- Which are the leading brands in Czech Republic?
- How are products distributed in Czech Republic?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Oral Care in the Czech Republic - Category analysis
KEY DATA FINDINGS
Value sales maintain a positive performance, while volume also returns to positive figures
Global players maintain their leading positions due to consumers preferring trusted brands
Oral care sales are split between grocery and non-grocery retailers
Oral care offers only small potential to grow
Therapeutic products to maintain traction
E-commerce will maintain its appeal, albeit with growth rather limited in oral care
Beauty and Personal Care in the Czech Republic - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Oral Care
- Dental Floss
-
- Denture Cleansers
- Denture Fixatives
- Mouth Fresheners
- Mouthwashes/Dental Rinses
- Tooth Whiteners
-
- Manual Toothbrushes
-
-
- Battery Toothbrush Replacement Heads
- Battery Toothbrush Units
-
- Electric Toothbrush Replacement Heads
- Electric Toothbrush Units
-
- Toothpaste
Oral Care
This is the aggregation of toothpaste, toothbrushes, mouthwashes/dental rinses, denture care, mouth fresheners at-home teeth whiteners and dental floss.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Oral Care research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!