Sales of oral care products in Canada are projected to increase in 2025 and throughout the forecast period. Growth in 2025 is expected to be driven by the continued rise of the self-care trend, particularly among older consumers with higher levels of disposable income, who are increasingly drawn to the functional benefits of electric toothbrushes.
Across the forecast period, brands will increasingly focus on ingredient innovation and advanced formulations to differentiate their products and to align with growing consumer demand for health-oriented and natural oral care solutions. For instance, Hello offers its Hello Super Mega Whitening Toothpaste with Vitamin C, which features stain-neutralising sodium ascorbyl phosphate.
Over the forecast period, it is expected that brands will continue to introduce innovative and environmentally conscious products in response to growing consumer demand for sustainability. Canadian companies will also play an increasingly active role, offering natural and sustainable products.
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Understand the latest market trends and future growth opportunities for the Oral Care industry in Canada with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Oral Care industry in Canada, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Oral Care
This is the aggregation of toothpaste, toothbrushes, mouthwashes/dental rinses, denture care, mouth fresheners at-home teeth whiteners and dental floss.
See all of our definitionsThis report originates from Passport, our Oral Care research and analysis database.
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