PROSPECTS AND OPPORTUNITIES
Robust growth predicted for oral care over the forecast period
Looking ahead, oral care in Egypt is set for robust ongoing growth due to increased urbanisation and a greater emphasis on self-care and hygiene. Government measures, such as awareness campaigns and advertisements, play a vital role in encouraging oral hygiene practices.
Oral care will benefit from appetite to maintain good oral health to avoid dental bills
The importance of basic oral care in Egypt, such as toothbrushes and toothpaste, is heightened by the current economic climate. With rising inflation and the increasing cost of dental procedures, maintaining good oral hygiene has become a necessity rather than a preference.
Tooth whitening products will become increasingly popular
A growing demand for teeth whitening products, particularly toothpaste, is evident in Egypt, reflecting an increased focus on achieving a healthy and aesthetically pleasing smile. This trend is largely driven by higher-income consumer segments.
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Overview:
Understand the latest market trends and future growth opportunities for the Oral Care industry in Egypt with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Oral Care industry in Egypt, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Oral Care in Egypt report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Oral Care in Egypt?
- Which are the leading brands in Egypt?
- How are products distributed in Egypt?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Oral Care in Egypt - Category analysis
KEY DATA FINDINGS
Oral care sees substantial current value growth due to increased prices in 2024
Oral-B brand enjoys widespread popularity in Egypt
Pharmacies leads sales, but e-commerce enjoys growth
Robust growth predicted for oral care over the forecast period
Oral care will benefit from appetite to maintain good oral health to avoid dental bills
Tooth whitening products will become increasingly popular
Beauty and Personal Care in Egypt - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Oral Care
- Dental Floss
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- Denture Cleansers
- Denture Fixatives
- Mouth Fresheners
- Mouthwashes/Dental Rinses
- Tooth Whiteners
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- Manual Toothbrushes
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- Battery Toothbrush Replacement Heads
- Battery Toothbrush Units
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- Electric Toothbrush Replacement Heads
- Electric Toothbrush Units
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- Toothpaste
Oral Care
This is the aggregation of toothpaste, toothbrushes, mouthwashes/dental rinses, denture care, mouth fresheners at-home teeth whiteners and dental floss.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Oral Care research and analysis database.
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