PROSPECTS AND OPPORTUNITIES
Gradual premiumisation expected
While mass market products will continue to dominate the oral care market in Pakistan, a gradual premiumisation trend is expected over the forecast period. This trend is being driven by urban consumers who are increasingly prioritising advanced benefits, such as teeth whitening, sensitivity relief, and gum care.
Growth opportunities for niche categories as oral hygiene awareness increases
Mouthwash is projected to experience modest growth as awareness of oral hygiene increases and more consumers begin to incorporate it into their daily routines. Electric toothbrushes and whitening kits, while still niche, are expected to gain traction among affluent consumers and urban millennials who are seeking more advanced and effective oral care solutions.
Innovation to focus on affordable whitening and natural products
Innovation in oral care over the forecast period is expected to focus on developing affordable whitening products and natural/herbal toothpastes that address sensitivity and enamel protection. Companies are also likely to enhance accessibility by offering multipacks and family bundle deals in modern retailers and online.
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Overview:
Understand the latest market trends and future growth opportunities for the Oral Care industry in Pakistan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Oral Care industry in Pakistan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Oral Care in Pakistan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Oral Care in Pakistan?
- Which are the leading brands in Pakistan?
- How are products distributed in Pakistan?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Oral Care in Pakistan - Category analysis
KEY DATA FINDINGS
Rising oral hygiene awareness fuels further growth in 2024
Colgate-Palmolive leads with a broad product range and wide distribution
Small local grocers remain the go-to for toothpaste
Gradual premiumisation expected
Growth opportunities for niche categories as oral hygiene awareness increases
Innovation to focus on affordable whitening and natural products
Beauty and Personal Care in Pakistan - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for beauty and personal care ?
DISCLAIMER
The following categories and subcategories are included:
Oral Care
- Dental Floss
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- Denture Cleansers
- Denture Fixatives
- Mouth Fresheners
- Mouthwashes/Dental Rinses
- Tooth Whiteners
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- Manual Toothbrushes
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- Battery Toothbrush Replacement Heads
- Battery Toothbrush Units
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- Electric Toothbrush Replacement Heads
- Electric Toothbrush Units
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- Toothpaste
Oral Care
This is the aggregation of toothpaste, toothbrushes, mouthwashes/dental rinses, denture care, mouth fresheners at-home teeth whiteners and dental floss.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Oral Care research and analysis database.
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