PROSPECTS AND OPPORTUNITIES
Demographic segmentation will support steady market expansion
Sales of oral care products in Kazakhstan are expected to increase in both volume and constant value terms (at 2024 prices) over the forecast period. One of the main drivers of this growth will be the expanding demand for products tailored to different age groups.
Manufacturers will look to develop more comprehensive oral care solutions, in bid to drive value
Manufacturers are expected to increasingly explore innovations which combine multiple oral care functions. One area of development will likely be the pairing of traditional oral care products with vitamins or dietary supplements.
Products for sensitive teeth and gums to gain traction
The market is poised to see a wave of innovation aimed at consumers with sensitive teeth and gums. Manufacturers are expected to introduce products with enhanced healing and anti-inflammatory properties, such as toothpaste and mouthwash with plant-based ingredients, natural antiseptics, and enamel-strengthening compounds.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Oral Care industry in Kazakhstan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Oral Care industry in Kazakhstan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Oral Care in Kazakhstan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Oral Care in Kazakhstan?
- Which are the leading brands in Kazakhstan?
- How are products distributed in Kazakhstan?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Oral Care in Kazakhstan - Category analysis
KEY DATA FINDINGS
Growing awareness drives demand for diverse oral care solutions
Innovation gives Colgate-Palmolive competitive advantage
Retail e-commerce continues to expand
Demographic segmentation will support steady market expansion
Manufacturers will look to develop more comprehensive oral care solutions, in bid to drive value
Products for sensitive teeth and gums to gain traction
Beauty and Personal Care in Kazakhstan - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care ?
DISCLAIMER
The following categories and subcategories are included:
Oral Care
- Dental Floss
-
- Denture Cleansers
- Denture Fixatives
- Mouth Fresheners
- Mouthwashes/Dental Rinses
- Tooth Whiteners
-
- Manual Toothbrushes
-
-
- Battery Toothbrush Replacement Heads
- Battery Toothbrush Units
-
- Electric Toothbrush Replacement Heads
- Electric Toothbrush Units
-
- Toothpaste
Oral Care
This is the aggregation of toothpaste, toothbrushes, mouthwashes/dental rinses, denture care, mouth fresheners at-home teeth whiteners and dental floss.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Oral Care research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!