PROSPECTS AND OPPORTUNITIES
Expert-endorsed products fuelling demand for high-quality oral care products
Oral care is expected to experience organic growth in more traditional categories such as toothbrushes and toothpaste, where sustainability and scientific formulations will continue to be the key differentiating attributes. As the economic situation continues to improve, more specialised brands are likely to record more significant growth, driving the category towards premiumisation.
Oral-B iO leading the push for high-tech oral care solutions
As the economy continues to recover, brands are expected to look to capitalise on a more optimistic landscape to attract higher-income consumers seeking premium oral care solutions. This has accelerated the trend toward premiumisation, highlighted by the growing appeal of advanced power toothbrushes designed to enhance the brushing experience.
Baking soda gains popularity as a key ingredient in whitening toothpaste
Ingredient-focused trends are increasingly shaping the beauty and personal care landscape, but their influence on oral care has been more recent. Consumers are now paying greater attention to the active ingredients in their toothpaste and the materials used for their toothbrushes.
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Overview:
Understand the latest market trends and future growth opportunities for the Oral Care industry in Mexico with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Oral Care industry in Mexico, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Oral Care in Mexico report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Oral Care in Mexico?
- Which are the leading brands in Mexico?
- How are products distributed in Mexico?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Oral Care in Mexico - Category analysis
KEY DATA FINDINGS
Modest growth in traditional oral care while electric toothbrushes gain momentum
Colgate-Palmolive's expertise in oral care sustains its dominance
Premiumisation trends open doors for pharmacies and e-commerce
Expert-endorsed products fuelling demand for high-quality oral care products
Oral-B iO leading the push for high-tech oral care solutions
Baking soda gains popularity as a key ingredient in whitening toothpaste
Beauty and Personal Care in Mexico - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care ?
DISCLAIMER
The following categories and subcategories are included:
Oral Care
- Dental Floss
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- Denture Cleansers
- Denture Fixatives
- Mouth Fresheners
- Mouthwashes/Dental Rinses
- Tooth Whiteners
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- Manual Toothbrushes
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- Battery Toothbrush Replacement Heads
- Battery Toothbrush Units
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- Electric Toothbrush Replacement Heads
- Electric Toothbrush Units
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- Toothpaste
Oral Care
This is the aggregation of toothpaste, toothbrushes, mouthwashes/dental rinses, denture care, mouth fresheners at-home teeth whiteners and dental floss.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Oral Care research and analysis database.
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