PROSPECTS AND OPPORTUNITIES
Category set for continued growth, led by electric toothbrushes
Sales of oral care are expected to rise over the forecast period. Growth will be led by electric toothbrushes and replacement heads, supported by continued product innovation from brands like Philips and Braun.
Health awareness drives investment in premium oral care
Dutch consumers are expected to invest more in premium oral care products to support both health and aesthetic outcomes. As awareness of the link between oral and general health increases, consumers will be more inclined to spend on products that offer preventive benefits, such as reducing sensitivity or gum disease.
E-commerce will see moderate but steady expansion
Retail e-commerce will continue to grow, though at a slower pace than in previous years. This channel will not overtake in-store shopping for everyday oral care products, but it will remain important for high-value purchases such as electric toothbrushes or multi-pack toothpaste offers.
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Overview:
Understand the latest market trends and future growth opportunities for the Oral Care industry in Netherlands with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Oral Care industry in Netherlands, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Oral Care in Netherlands report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Oral Care in Netherlands?
- Which are the leading brands in Netherlands?
- How are products distributed in Netherlands?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Oral Care in the Netherlands - Category analysis
KEY DATA FINDINGS
Value growth supported by premiumisation and product upgrades
Procter & Gamble and Haleon lead the competitive landscape
Drugstores remain key, e-commerce gains traction
Category set for continued growth, led by electric toothbrushes
Health awareness drives investment in premium oral care
E-commerce will see moderate but steady expansion
Beauty and Personal Care in the Netherlands - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Oral Care
- Dental Floss
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- Denture Cleansers
- Denture Fixatives
- Mouth Fresheners
- Mouthwashes/Dental Rinses
- Tooth Whiteners
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- Manual Toothbrushes
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- Battery Toothbrush Replacement Heads
- Battery Toothbrush Units
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- Electric Toothbrush Replacement Heads
- Electric Toothbrush Units
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- Toothpaste
Oral Care
This is the aggregation of toothpaste, toothbrushes, mouthwashes/dental rinses, denture care, mouth fresheners at-home teeth whiteners and dental floss.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Oral Care research and analysis database.
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