PROSPECTS AND OPPORTUNITIES
Continued focus on oral hygiene guarantees future growth in oral care
Value sales growth for oral care in Finland will be ensured by Finns’ determination to focus strongly on oral hygiene, and value-added products will help to push further rises. Basic economy products will lose share, while trusted quality brands and professionally positioned products will gain further ground during the forecast period.
Electric toothbrushes as key growth driver
The sales of oral care products through e-commerce are expected to see a boost during the forecast period. There is plenty of potential for growth as grocery retailers and pharmacies focus more on their online offerings, and online only retailers are likely to have a broader selection of oral care products than can be found in store-based retail outlets.
Professional products to remain highly popular
Professionally positioned products will gain share throughout the forecast period, as oral care is an area where Finnish consumers prioritise safety and excellent quality as key features. Within toothpastes this means increased sales of enamel-protecting products, while standard pastes will lose ground.
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Overview:
Understand the latest market trends and future growth opportunities for the Oral Care industry in Finland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Oral Care industry in Finland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Oral Care in Finland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Oral Care in Finland?
- Which are the leading brands in Finland?
- How are products distributed in Finland?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Oral Care in Finland - Category analysis
KEY DATA FINDINGS
Consumer interest in oral hygiene supports sales growth for oral care in 2024
Oral-B brand enjoys strong trust and loyalty
Grocery retailers lead distribution channels despite losing some share
Continued focus on oral hygiene guarantees future growth in oral care
Electric toothbrushes as key growth driver
Professional products to remain highly popular
Beauty and Personal Care in Finland - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Oral Care
- Dental Floss
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- Denture Cleansers
- Denture Fixatives
- Mouth Fresheners
- Mouthwashes/Dental Rinses
- Tooth Whiteners
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- Manual Toothbrushes
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- Battery Toothbrush Replacement Heads
- Battery Toothbrush Units
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- Electric Toothbrush Replacement Heads
- Electric Toothbrush Units
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- Toothpaste
Oral Care
This is the aggregation of toothpaste, toothbrushes, mouthwashes/dental rinses, denture care, mouth fresheners at-home teeth whiteners and dental floss.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Oral Care research and analysis database.
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