Value sales growth for oral care in Finland will be ensured by Finns’ determination to focus strongly on oral hygiene, and value-added products will help to push further rises. Basic economy products will lose share, while trusted quality brands and professionally positioned products will gain further ground during the forecast period.
The sales of oral care products through e-commerce are expected to see a boost during the forecast period. There is plenty of potential for growth as grocery retailers and pharmacies focus more on their online offerings, and online only retailers are likely to have a broader selection of oral care products than can be found in store-based retail outlets.
Professionally positioned products will gain share throughout the forecast period, as oral care is an area where Finnish consumers prioritise safety and excellent quality as key features. Within toothpastes this means increased sales of enamel-protecting products, while standard pastes will lose ground.
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Understand the latest market trends and future growth opportunities for the Oral Care industry in Finland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Oral Care industry in Finland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Oral Care
This is the aggregation of toothpaste, toothbrushes, mouthwashes/dental rinses, denture care, mouth fresheners at-home teeth whiteners and dental floss.
See all of our definitionsThis report originates from Passport, our Oral Care research and analysis database.
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