PROSPECTS AND OPPORTUNITIES
Stronger focus on oral hygiene to drive volume growth
Oral care is forecast to witness an uplift in volume growth over the forecast period, driven by rising demand in urban households. The upbeat performance will be driven by premiumisation in toothpaste, the shift to power toothbrushes, and expanding consumer interest in complete oral care routines.
Functional health claims will expand over the forecast period
In the upcoming period, a notable shift in oral care will stem from the rising consumer interest around preventative oral care and long-term gum health, especially among ageing consumers. Products that go beyond whitening, focusing instead on sensitivity relief, enamel protection, and gum strengthening, will gain importance.
Technology and advanced formulas to fuel innovation
Oral care in Estonia is expected to see more tech-enabled toothbrushes, enamel-safe whitening systems, and natural ingredient formulas. Power brushes with Bluetooth syncing, app-based brushing feedback, or built-in timers will continue to trickle down into mid-range pricing.
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Overview:
Understand the latest market trends and future growth opportunities for the Oral Care industry in Estonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Oral Care industry in Estonia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Oral Care in Estonia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Oral Care in Estonia?
- Which are the leading brands in Estonia?
- How are products distributed in Estonia?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Oral Care in Estonia - Category analysis
KEY DATA FINDINGS
Evolution of oral care habits supports category growth
Major players take a bigger slice of the competitive landscape
Oral care is typically purchased by modern grocery retailers out of convenience
Stronger focus on oral hygiene to drive volume growth
Functional health claims will expand over the forecast period
Technology and advanced formulas to fuel innovation
Beauty and Personal Care in Estonia - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Oral Care
- Dental Floss
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- Denture Cleansers
- Denture Fixatives
- Mouth Fresheners
- Mouthwashes/Dental Rinses
- Tooth Whiteners
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- Manual Toothbrushes
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- Battery Toothbrush Replacement Heads
- Battery Toothbrush Units
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- Electric Toothbrush Replacement Heads
- Electric Toothbrush Units
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- Toothpaste
Oral Care
This is the aggregation of toothpaste, toothbrushes, mouthwashes/dental rinses, denture care, mouth fresheners at-home teeth whiteners and dental floss.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Oral Care research and analysis database.
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