PROSPECTS AND OPPORTUNITIES
Product innovation and variety to be at the heart of value growth over the forecast. period
Oral care will maintain positive sales over the forecast period, with value coming down as prices stabilise, and volume picking up in turn. While baseline demand will support volume sales, value is expected to be supported by ongoing product innovations and new product varieties being launched, giving local consumers a wider choice in their oral care options.
Rising demand for teeth whitening products expected
Oral care remains focussed mainly on toothpaste and manual toothbrushes in Cameroon, which means there are still opportunities for expansion in other product categories in oral care. For example, there has been a rising demand for tooth whiteners, despite the lack of availability of these products in the country.
Natural and sustainable innovations will be welcomed by local consumers
Overall innovation will be central to driving growth in Cameroon’s oral care market over the forecast period, particularly in toothpaste. Leading players such as Colgate-Palmolive and Unilever are leveraging the organic niche to invigorate demand by incorporating familiar local ingredients like aloe, eucalyptus, ginger and tea tree.
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Overview:
Understand the latest market trends and future growth opportunities for the Oral Care industry in Cameroon with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Oral Care industry in Cameroon, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Oral Care in Cameroon report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Oral Care in Cameroon?
- Which are the leading brands in Cameroon?
- How are products distributed in Cameroon?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Oral Care in Cameroon - Category analysis
KEY DATA FINDINGS
Robust value growth in oral care triggered by rise in toothpaste prices, while volume remains low
Colgate Palmolive strengthens lead over Unilever through innovation and digital engagement
Small local grocers lead due neighbourhood proximity, while supermarkets grow their share
Product innovation and variety to be at the heart of value growth over the forecast. period
Rising demand for teeth whitening products expected
Natural and sustainable innovations will be welcomed by local consumers
Beauty and Personal Care in Cameroon - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Oral Care
- Dental Floss
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- Denture Cleansers
- Denture Fixatives
- Mouth Fresheners
- Mouthwashes/Dental Rinses
- Tooth Whiteners
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- Manual Toothbrushes
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- Battery Toothbrush Replacement Heads
- Battery Toothbrush Units
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- Electric Toothbrush Replacement Heads
- Electric Toothbrush Units
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- Toothpaste
Oral Care
This is the aggregation of toothpaste, toothbrushes, mouthwashes/dental rinses, denture care, mouth fresheners at-home teeth whiteners and dental floss.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Oral Care research and analysis database.
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