Oral care will maintain positive sales over the forecast period, with value coming down as prices stabilise, and volume picking up in turn. While baseline demand will support volume sales, value is expected to be supported by ongoing product innovations and new product varieties being launched, giving local consumers a wider choice in their oral care options.
Oral care remains focussed mainly on toothpaste and manual toothbrushes in Cameroon, which means there are still opportunities for expansion in other product categories in oral care. For example, there has been a rising demand for tooth whiteners, despite the lack of availability of these products in the country.
Overall innovation will be central to driving growth in Cameroon’s oral care market over the forecast period, particularly in toothpaste. Leading players such as Colgate-Palmolive and Unilever are leveraging the organic niche to invigorate demand by incorporating familiar local ingredients like aloe, eucalyptus, ginger and tea tree.
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Understand the latest market trends and future growth opportunities for the Oral Care industry in Cameroon with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Oral Care industry in Cameroon, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Oral Care
This is the aggregation of toothpaste, toothbrushes, mouthwashes/dental rinses, denture care, mouth fresheners at-home teeth whiteners and dental floss.
See all of our definitionsThis report originates from Passport, our Oral Care research and analysis database.
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