PROSPECTS AND OPPORTUNITIES
Overall demand expected to remain stable
Growth in oral care current value sales in 2025 looks set to be unchanged on 2024, while volume growth is expected to slow further. More cautious attitudes to spending will continue to subdue overall demand and encourage trading down in the short term, particularly given that unit prices for many products have recently increased again following the hike in VAT in Israel at the start of the year.
Mass products will continue to dominate oral care
The penetration of the premium segment in oral care is expected to remain negligible over the forecast period. Premium options have historically had a very weak presence in this category as compared to other areas of the local beauty and personal care market, with most Israelis considering mass products to be sufficient in terms of quality and performance standards.
More players likely to launch child-specific varieties
As growth prospects diminish and competition intensifies due to increasing maturity, segmentation should become more visible in oral care over the forecast period. In particular, it is expected high birth rates and Israel’s relatively youthful demographic profile will encourage many companies to expand their offer of child-specific products, including for children as young as three years old.
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Overview:
Understand the latest market trends and future growth opportunities for the Oral Care industry in Israel with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Oral Care industry in Israel, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Oral Care in Israel report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Oral Care in Israel?
- Which are the leading brands in Israel?
- How are products distributed in Israel?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Oral Care in Israel - Category analysis
KEY DATA FINDINGS
Rising health awareness tempers negative impact of difficult economic climate
Popularity of Colgate brand underpins commanding lead of S Schestowitz
Discounters remains the most important distribution channel
Overall demand expected to remain stable
Mass products will continue to dominate oral care
More players likely to launch child-specific varieties
Beauty and Personal Care in Israel - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Oral Care
- Dental Floss
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- Denture Cleansers
- Denture Fixatives
- Mouth Fresheners
- Mouthwashes/Dental Rinses
- Tooth Whiteners
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- Manual Toothbrushes
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- Battery Toothbrush Replacement Heads
- Battery Toothbrush Units
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- Electric Toothbrush Replacement Heads
- Electric Toothbrush Units
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- Toothpaste
Oral Care
This is the aggregation of toothpaste, toothbrushes, mouthwashes/dental rinses, denture care, mouth fresheners at-home teeth whiteners and dental floss.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Oral Care research and analysis database.
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