PROSPECTS AND OPPORTUNITIES
Education and differentiation to propel growth in oral care
Over the course of the forecast period, oral care is expected to experience a gradual slowdown in retail value growth at constant 2024 prices, due to the long-term effects of population decline and an end to price increases caused by the intensifying competition. However, there remains a silver lining, as the rising interest in oral health is likely to continue driving demand for specialised care items such as dental floss and mouthwashes/dental rinses, which are expected to see the highest value growth rates.
Dentist-endorsed products to boost competitiveness of oral care
As the competition intensifies in oral care, brands are increasingly differentiating themselves by launching products exclusively through dental professionals. These products, typically sold only through dental offices, aim to garner recommendations from dentists, thereby enhancing consumer trust in their quality and safety.
Nationwide dental screening programme to drive growth in oral care in Japan
Starting in FY2025, Japan is set to implement a nationwide dental screening programme which mandates annual dental check-ups for all citizens. This initiative aims to facilitate early detection and treatment of periodontal diseases and dental caries, ultimately contributing to the maintenance of overall health and reducing medical expenses.
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Overview:
Understand the latest market trends and future growth opportunities for the Oral Care industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Oral Care industry in Japan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Oral Care in Japan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Oral Care in Japan?
- Which are the leading brands in Japan?
- How are products distributed in Japan?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Oral Care in Japan - Category analysis
KEY DATA FINDINGS
Growth driven by health awareness and innovative products
Brand renewals and new launches
Empowering health through oral care: Companies’ educational initiatives
Education and differentiation to propel growth in oral care
Dentist-endorsed products to boost competitiveness of oral care
Nationwide dental screening programme to drive growth in oral care in Japan
Beauty and Personal Care in Japan - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Oral Care
- Dental Floss
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- Denture Cleansers
- Denture Fixatives
- Mouth Fresheners
- Mouthwashes/Dental Rinses
- Tooth Whiteners
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- Manual Toothbrushes
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- Battery Toothbrush Replacement Heads
- Battery Toothbrush Units
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- Electric Toothbrush Replacement Heads
- Electric Toothbrush Units
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- Toothpaste
Oral Care
This is the aggregation of toothpaste, toothbrushes, mouthwashes/dental rinses, denture care, mouth fresheners at-home teeth whiteners and dental floss.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Oral Care research and analysis database.
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