PROSPECTS AND OPPORTUNITIES
Increasing focus on oral hygiene set to propel growth
Sales of oral care in Vietnam are projected to see moderate growth in value terms (at constant 2024 prices) over the forecast period. This steady expansion is expected to be driven by rising disposable incomes and improving living standards among Vietnamese consumers.
Consumers expected to show willingness to invest in more advanced solutions
Vietnamese consumers are becoming more health-conscious and willing to invest in higher-quality oral care products. This trend is driving the demand for premium and functional products beyond basic toothpaste and toothbrushes.
Players could look to follow in Colgate’s footsteps with multifunctional products
Following the success of Colgate’s serum toothpaste that was introduced in 2024, more brands are likely to follow suit by developing their own advanced formulas that combine skin care-inspired benefits with oral care. This trend reflects a shift toward multifunctional products that go beyond basic cleaning to offer deep nourishment and protection for teeth and gums.
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Overview:
Understand the latest market trends and future growth opportunities for the Oral Care industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Oral Care industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Oral Care in Vietnam report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Oral Care in Vietnam?
- Which are the leading brands in Vietnam?
- How are products distributed in Vietnam?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Oral Care in Vietnam - Category analysis
KEY DATA FINDINGS
Increasing desire for the perfect smile driving growth in oral care
Unilever and Colgate remain the two major players in oral care
Consumers shifting towards modern channels in search of better deals
Increasing focus on oral hygiene set to propel growth
Consumers expected to show willingness to invest in more advanced solutions
Players could look to follow in Colgate’s footsteps with multifunctional products
Beauty and Personal Care in Vietnam - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care ?
DISCLAIMER
The following categories and subcategories are included:
Oral Care
- Dental Floss
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- Denture Cleansers
- Denture Fixatives
- Mouth Fresheners
- Mouthwashes/Dental Rinses
- Tooth Whiteners
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- Manual Toothbrushes
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- Battery Toothbrush Replacement Heads
- Battery Toothbrush Units
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- Electric Toothbrush Replacement Heads
- Electric Toothbrush Units
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- Toothpaste
Oral Care
This is the aggregation of toothpaste, toothbrushes, mouthwashes/dental rinses, denture care, mouth fresheners at-home teeth whiteners and dental floss.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Oral Care research and analysis database.
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