PROSPECTS AND OPPORTUNITIES
Toothpaste set to see the strongest growth, driven by segmented product launches, and marketing
Oral care in South Korea is expected to maintain a moderate retail value CAGR at constant 2025 prices in the forecast period. Despite its maturity, toothpaste is anticipated to see the highest growth, driven by players’ new product launches.
New launches expected to drive premiumisation in oral care
Premiumisation is expected to continue in the mature oral care category. While toothpaste brands with a high unit price, such as Rucipello, Euthymol, Marvis, and Dentiste, introduced the premium toothpaste segment in the South Korean market, brands such as Titad are generating entirely new resonance, with trendy designs and branding.
Power toothbrushes set to continue to expand due to changing consumer perceptions
Demand for power toothbrushes is anticipated to continue to increase steadily in the forecast period, driven by consumers’ rising belief in their efficacy. In the past, consumers perceived electric toothbrushes as too harsh on gums and tooth enamel.
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Overview:
Understand the latest market trends and future growth opportunities for the Oral Care industry in South Korea with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Oral Care industry in South Korea, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Oral Care in South Korea report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Oral Care in South Korea?
- Which are the leading brands in South Korea?
- How are products distributed in South Korea?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Oral Care in South Korea - Category analysis
KEY DATA FINDINGS
Due to constant innovation, toothpaste maintains solid growth despite maturity
Amway’s innovative product helps it gain share
The inexorable rise of retail e-commerce continues
Toothpaste set to see the strongest growth, driven by segmented product launches, and marketing
New launches expected to drive premiumisation in oral care
Power toothbrushes set to continue to expand due to changing consumer perceptions
Beauty and Personal Care in South Korea - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care ?
DISCLAIMER
The following categories and subcategories are included:
Oral Care
- Dental Floss
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- Denture Cleansers
- Denture Fixatives
- Mouth Fresheners
- Mouthwashes/Dental Rinses
- Tooth Whiteners
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- Manual Toothbrushes
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- Battery Toothbrush Replacement Heads
- Battery Toothbrush Units
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- Electric Toothbrush Replacement Heads
- Electric Toothbrush Units
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- Toothpaste
Oral Care
This is the aggregation of toothpaste, toothbrushes, mouthwashes/dental rinses, denture care, mouth fresheners at-home teeth whiteners and dental floss.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Oral Care research and analysis database.
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