PROSPECTS AND OPPORTUNITIES
Rising health awareness and growing interest in dental aesthetics
Oral care is expected to see further growth in Saudi Arabia during the forecast period due to increased health awareness and a growing focus on dental aesthetics, with more consumers prioritising oral hygiene and physical appearance. Oral care brands’ continuous product development and expansion are also expected to drive demand.
Pharmacies to develop private label offer
Pharmacies in Saudi Arabia are continuing to grow their private label offerings into high-quality products at competitive prices. Private labels such as Nahdi’s Orex have built a strong presence with a diverse range of oral care products.
Rising demand for orthodontic products
Orthodontic products are expected to see increased demand in Saudi Arabia’s oral care market during the forecast period due to a rising emphasis on preventive dental care and overall oral health. As awareness of the importance of maintaining oral hygiene grows, more local consumers are investing in specialised tools such as orthodontic toothbrushes and interdental brushes to maintain oral hygiene and ensure the effectiveness of treatments such as braces, aligners, and retainers.
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Overview:
Understand the latest market trends and future growth opportunities for the Oral Care industry in Saudi Arabia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Oral Care industry in Saudi Arabia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Oral Care in Saudi Arabia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Oral Care in Saudi Arabia?
- Which are the leading brands in Saudi Arabia?
- How are products distributed in Saudi Arabia?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Oral Care in Saudi Arabia - Category analysis
KEY DATA FINDINGS
Essential status supports demand for toothpaste
Sensodyne maintains leading position in oral care
Supermarkets and hypermarkets play key role in distribution of oral care
Rising health awareness and growing interest in dental aesthetics
Pharmacies to develop private label offer
Rising demand for orthodontic products
Beauty and Personal Care in Saudi Arabia - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Oral Care
- Dental Floss
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- Denture Cleansers
- Denture Fixatives
- Mouth Fresheners
- Mouthwashes/Dental Rinses
- Tooth Whiteners
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- Manual Toothbrushes
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- Battery Toothbrush Replacement Heads
- Battery Toothbrush Units
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- Electric Toothbrush Replacement Heads
- Electric Toothbrush Units
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- Toothpaste
Oral Care
This is the aggregation of toothpaste, toothbrushes, mouthwashes/dental rinses, denture care, mouth fresheners at-home teeth whiteners and dental floss.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Oral Care research and analysis database.
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