PROSPECTS AND OPPORTUNITIES
Product innovations will spearhead growth as oral care awareness increases
Oral care is expected to maintain its growth trajectory over the forecast period, driven by increasing consumer awareness in urban and rural areas, product diversification, and ongoing brand competition. Tooth whiteners are anticipated to be the fastest growing category in oral care, reflecting the demands of younger Romanians, especially in urban areas, who seek a brighter white smile.
Electric toothbrushes stand to gain further appeal
As electric toothbrushes are increasingly growing in popularity, manual and battery toothbrushes are expected to witness only marginal growth in retail value terms over the forecast period. Manual toothbrushes are perceived as less effective and thus are likely to lose ground over the coming years.
Oral care to bring sustainable options into the innovation mix
As in most beauty and personal care categories, sustainability is anticipated to be a focal point for innovation in oral care as well during the forecast period. Recycled and recyclable packaging options are already emerging in oral care and are expected to gain popularity in line with changing consumer preferences.
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Overview:
Understand the latest market trends and future growth opportunities for the Oral Care industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Oral Care industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Oral Care in Romania report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Oral Care in Romania?
- Which are the leading brands in Romania?
- How are products distributed in Romania?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Oral Care in Romania - Category analysis
KEY DATA FINDINGS
Healthy sales performance amid stronger focus on oral hygiene
Multinationals dominate the oral care competitive landscape
Hypermarkets take a larger slice of oral care sales
Product innovations will spearhead growth as oral care awareness increases
Electric toothbrushes stand to gain further appeal
Oral care to bring sustainable options into the innovation mix
Beauty and Personal Care in Romania - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care ?
DISCLAIMER
The following categories and subcategories are included:
Oral Care
- Dental Floss
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- Denture Cleansers
- Denture Fixatives
- Mouth Fresheners
- Mouthwashes/Dental Rinses
- Tooth Whiteners
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- Manual Toothbrushes
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- Battery Toothbrush Replacement Heads
- Battery Toothbrush Units
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- Electric Toothbrush Replacement Heads
- Electric Toothbrush Units
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- Toothpaste
Oral Care
This is the aggregation of toothpaste, toothbrushes, mouthwashes/dental rinses, denture care, mouth fresheners at-home teeth whiteners and dental floss.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Oral Care research and analysis database.
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