PROSPECTS AND OPPORTUNITIES
Claims such as teeth whitening to remain popular among South Africans
Teeth whiteners and oral care products with whitening claims perform well in South Africa due to a growing consumer emphasis on appearance, confidence, and personal grooming. This trend is especially prominent among younger consumers and urban professionals who are heavily influenced by beauty ideals promoted through social media and advertising.
Opportunities for ingredient-led toothpastes over the forecast period
Traditionally, the toothpaste category in South Africa has been largely driven by flavour preferences. However, the market has gradually evolved, with a growing emphasis on functional ingredients and associated health claims.
New formats and products will give a boost to oral care
While new formats such as toothpaste jellies and tablets remain niche in South Africa, they present exciting potential to revitalise a mature category like oral care, where innovation is often slow and incremental. These novel formats can generate curiosity, particularly among younger consumers who are influenced by social media trends and are eager to experiment with unique, differentiated products.
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Overview:
Understand the latest market trends and future growth opportunities for the Oral Care industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Oral Care industry in South Africa, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Oral Care in South Africa report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Oral Care in South Africa?
- Which are the leading brands in South Africa?
- How are products distributed in South Africa?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Oral Care in South Africa - Category analysis
KEY DATA FINDINGS
Price sensitivity shapes demand patterns in oral care
Colgate Palmolive Pty Ltd maintains significant lead in oral care
Oral care seen as an essential hygiene product purchased during routine grocery shopping trips
Claims such as teeth whitening to remain popular among South Africans
Opportunities for ingredient-led toothpastes over the forecast period
New formats and products will give a boost to oral care
Beauty and Personal Care in South Africa - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Oral Care
- Dental Floss
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- Denture Cleansers
- Denture Fixatives
- Mouth Fresheners
- Mouthwashes/Dental Rinses
- Tooth Whiteners
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- Manual Toothbrushes
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- Battery Toothbrush Replacement Heads
- Battery Toothbrush Units
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- Electric Toothbrush Replacement Heads
- Electric Toothbrush Units
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- Toothpaste
Oral Care
This is the aggregation of toothpaste, toothbrushes, mouthwashes/dental rinses, denture care, mouth fresheners at-home teeth whiteners and dental floss.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Oral Care research and analysis database.
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