PROSPECTS AND OPPORTUNITIES
The promotion of strong oral hygiene is expected to support sales in all areas of oral care
Sales of oral care products are expected to continue rising over the forecast period, driven by the expansion of modern retail in Georgian regions. There remains significant potential for growth, particularly as hygiene standards improve and per capita consumption of toothpaste and toothbrushes increases.
Price sensitivity will lead consumers to seek price discounts and promotions
Price sensitivity is expected to continue influencing consumer purchasing behaviour within oral care. Consumers remain highly responsive to price discounts and promotions, which are likely to remain a key tool for both manufacturers and retailers aiming to drive volume growth and attract budget-conscious shoppers.
Innovations will rise within premium, technologically advanced oral care
The forecast period is expected to see innovations in oral care that focus on enhancing product quality and delivering a more personalised and engaging user experience. A notable innovation in 2024 was the launch of an Oral-B electric toothbrush featuring smart technology, which enables users to monitor and improve their brushing technique via a mobile application.
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Overview:
Understand the latest market trends and future growth opportunities for the Oral Care industry in Georgia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Oral Care industry in Georgia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Oral Care in Georgia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Oral Care in Georgia?
- Which are the leading brands in Georgia?
- How are products distributed in Georgia?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Oral Care in Georgia - Category analysis
KEY DATA FINDINGS
Affordability, availability and the essential nature of products drives sales in 2024
Multinationals retain the lead of oral care, with wide product assortments and well-established brands
Small local grocers remain the leading channel, although share is lost to modern stores
The promotion of strong oral hygiene is expected to support sales in all areas of oral care
Price sensitivity will lead consumers to seek price discounts and promotions
Innovations will rise within premium, technologically advanced oral care
Beauty and Personal Care in Georgia - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care ?
DISCLAIMER
The following categories and subcategories are included:
Oral Care
- Dental Floss
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- Denture Cleansers
- Denture Fixatives
- Mouth Fresheners
- Mouthwashes/Dental Rinses
- Tooth Whiteners
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- Manual Toothbrushes
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- Battery Toothbrush Replacement Heads
- Battery Toothbrush Units
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- Electric Toothbrush Replacement Heads
- Electric Toothbrush Units
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- Toothpaste
Oral Care
This is the aggregation of toothpaste, toothbrushes, mouthwashes/dental rinses, denture care, mouth fresheners at-home teeth whiteners and dental floss.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Oral Care research and analysis database.
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