PROSPECTS AND OPPORTUNITIES
Electric toothbrushes is set to drive growth in oral care across the forecast period
Sales of oral care products in Germany are expected to grow in 2025 and throughout the forecast period in current value terms. The integration of artificial intelligence is set to enhance the shopping experience of oral care, offering personalised product recommendations based on past purchases, preferences, and lifestyle changes.
Consumers will increasingly drive demand for sustainable and natural oral care solutions
Eco-consciousness and sustainability are on the rise in Germany. Across the forecast period, there will be a growing preference for natural and organic ingredients in oral care, with many seeking formulations free from artificial colours and flavours to avoid the long-term effects of harsh chemicals.
Personalised oral care and AI-driven solutions are set to transform the consumer experience
Personalisation is set to grow significantly in Germany’s oral care market, driven by increasing consumer awareness of diverse oral health needs. As demand for tailored solutions rises, generative AI is expected to accelerate innovation, both in retail and professional settings.
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Overview:
Understand the latest market trends and future growth opportunities for the Oral Care industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Oral Care industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Oral Care in Germany report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Oral Care in Germany?
- Which are the leading brands in Germany?
- How are products distributed in Germany?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Oral Care in Germany - Category analysis
KEY DATA FINDINGS
Toothbrushes drive sales in oral care as tooth whiteners gain ground
GlaxoSmithKline Healthcare GmbH retains its lead while HappyBrush GmbH drives growth
Health and beauty specialists lead oral care distribution as variety stores gain ground
Electric toothbrushes is set to drive growth in oral care across the forecast period
Consumers will increasingly drive demand for sustainable and natural oral care solutions
Personalised oral care and AI-driven solutions are set to transform the consumer experience
Beauty and Personal Care in Germany - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care ?
DISCLAIMER
The following categories and subcategories are included:
Oral Care
- Dental Floss
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- Denture Cleansers
- Denture Fixatives
- Mouth Fresheners
- Mouthwashes/Dental Rinses
- Tooth Whiteners
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- Manual Toothbrushes
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- Battery Toothbrush Replacement Heads
- Battery Toothbrush Units
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- Electric Toothbrush Replacement Heads
- Electric Toothbrush Units
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- Toothpaste
Oral Care
This is the aggregation of toothpaste, toothbrushes, mouthwashes/dental rinses, denture care, mouth fresheners at-home teeth whiteners and dental floss.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Oral Care research and analysis database.
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