PROSPECTS AND OPPORTUNITIES
Consumers to continue seeking value for money for essential oral care items
As oral care products are considered a staple household item by consumers, the category is projected to see steady growth over the forecast period in value terms (at constant 2024 prices). With a mature competitive landscape, the top companies – Colgate-Palmolive and Proctor & Gamble – will likely continue to dominate the market.
E-commerce set to make further inroads
E-commerce is seen as a convenient method for purchasing groceries and recent investments from major supermarket retailers in Australia have been aimed at making the online shopping process even smoother for consumers. As more consumers switch to purchasing their groceries online, the share of e-commerce for oral care products, namely toothpaste and toothbrushes, will likely also increase.
Innovation in toothpaste set to be driven by unique flavours and branding
New product development within the toothpaste category will not only be focused on efficacy or health claims, but branding will likely also play a major role. Hismile has revolutionised the market for toothpaste with its brand of unique and premium toothpaste, which comes in a variety of flavours that are both fun and new, such as Cookies & Cream and Chilli Margarita flavoured toothpaste.
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Overview:
Understand the latest market trends and future growth opportunities for the Oral Care industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Oral Care industry in Australia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Oral Care in Australia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Oral Care in Australia?
- Which are the leading brands in Australia?
- How are products distributed in Australia?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Oral Care in Australia - Category analysis
KEY DATA FINDINGS
Oral care remains an essential product category for consumers
Major companies continue to compete for market share while smaller brands struggle
E-commerce makes gains but supermarkets remains the go-to channel for oral care
Consumers to continue seeking value for money for essential oral care items
E-commerce set to make further inroads
Innovation in toothpaste set to be driven by unique flavours and branding
Beauty and Personal Care in Australia - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Oral Care
- Dental Floss
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- Denture Cleansers
- Denture Fixatives
- Mouth Fresheners
- Mouthwashes/Dental Rinses
- Tooth Whiteners
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- Manual Toothbrushes
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- Battery Toothbrush Replacement Heads
- Battery Toothbrush Units
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- Electric Toothbrush Replacement Heads
- Electric Toothbrush Units
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- Toothpaste
Oral Care
This is the aggregation of toothpaste, toothbrushes, mouthwashes/dental rinses, denture care, mouth fresheners at-home teeth whiteners and dental floss.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Oral Care research and analysis database.
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