PROSPECTS AND OPPORTUNITIES
Growth set to be constrained by economic concerns
Oral care is expected to see further modest current value growth over the forecast period, while sales stagnate at constant 2024 prices. Growth will continue to be constrained by the category’s maturity and ongoing economic difficulties encouraging consumers to look for value for money.
Novelties to shape sales
Innovation is set to play an important part in driving the development of oral care sales in the forecast period. Several players were active in this respect at the end of the review period, including Laboratorios Viñas with the Dentiblanc range of tooth whitening products.
Cosmetic trends to influence demand in oral care
The growing popularity of social media, not only amongst Gen Z and Millennials, but also amongst Gen X and baby boomers, is leading to a growing focus on appearance and looks across the full age spectrum. Whiter smiles are becoming extremely popular and new products to satisfy this demand are set to be launched as professional treatments are expensive.
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Overview:
Understand the latest market trends and future growth opportunities for the Oral Care industry in Spain with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Oral Care industry in Spain, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Oral Care in Spain report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Oral Care in Spain?
- Which are the leading brands in Spain?
- How are products distributed in Spain?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Oral Care in Spain - Category analysis
KEY DATA FINDINGS
Consumers’ cost concerns result in slower growth
Tooth whitening brands gaining in popularity
Supermarkets and pharmacies lead sales, but e-commerce makes significant share gain
Growth set to be constrained by economic concerns
Novelties to shape sales
Cosmetic trends to influence demand in oral care
Beauty and Personal Care in Spain - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Oral Care
- Dental Floss
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- Denture Cleansers
- Denture Fixatives
- Mouth Fresheners
- Mouthwashes/Dental Rinses
- Tooth Whiteners
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- Manual Toothbrushes
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- Battery Toothbrush Replacement Heads
- Battery Toothbrush Units
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- Electric Toothbrush Replacement Heads
- Electric Toothbrush Units
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- Toothpaste
Oral Care
This is the aggregation of toothpaste, toothbrushes, mouthwashes/dental rinses, denture care, mouth fresheners at-home teeth whiteners and dental floss.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Oral Care research and analysis database.
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