PROSPECTS AND OPPORTUNITIES
Sustained growth in the adoption of electric toothbrushes
In the forecast period, oral care in Singapore is expected to see a solid retail value CAGR at constant 2024 prices above the average for overall beauty and personal care. Although all categories are expected to see growth, it is electric toothbrushes which is set to see the most dynamic performance.
Opportunities for new entrants and product differentiation
Despite the dominance of heritage brands, there is ample white space in Singapore’s oral care category for up-and-coming players with unique offerings. Products which transcend the usual mint-flavoured toothpaste or standard nylon bristles can carve out a dedicated following.
Driving innovation in products and messaging
As the competition heats up, innovation in oral care must extend beyond flashy packaging. Brands are finding success by clearly communicating how their unique formulations, technology, or design features genuinely improve dental health.
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Overview:
Understand the latest market trends and future growth opportunities for the Oral Care industry in Singapore with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Oral Care industry in Singapore, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Oral Care in Singapore report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Oral Care in Singapore?
- Which are the leading brands in Singapore?
- How are products distributed in Singapore?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Oral Care in Singapore - Category analysis
KEY DATA FINDINGS
Growing adoption of power toothbrushes
Strong established brands, along with emerging contenders
Multi-channel distribution, especially for power toothbrushes
Sustained growth in the adoption of electric toothbrushes
Opportunities for new entrants and product differentiation
Driving innovation in products and messaging
Beauty and Personal Care in Singapore - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Oral Care
- Dental Floss
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- Denture Cleansers
- Denture Fixatives
- Mouth Fresheners
- Mouthwashes/Dental Rinses
- Tooth Whiteners
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- Manual Toothbrushes
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- Battery Toothbrush Replacement Heads
- Battery Toothbrush Units
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- Electric Toothbrush Replacement Heads
- Electric Toothbrush Units
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- Toothpaste
Oral Care
This is the aggregation of toothpaste, toothbrushes, mouthwashes/dental rinses, denture care, mouth fresheners at-home teeth whiteners and dental floss.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Oral Care research and analysis database.
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