PROSPECTS AND OPPORTUNITIES
High prevalence of oral health issues set to drive future demand
The overall outlook for oral care in Hong Kong is extremely positive, with both retail volume and value sales growth (at constant 2024 prices) set to outperform the review period average over the forecast period. While there is a plethora of private dental clinics in the local market, their high costs make them inaccessible to many.
Greater focus on sustainability within oral care
Innovation in eco-friendly oral care is expected to gain further momentum over the forecast period, in response to growing consumer awareness of the need for sustainable and environmentally-friendly options. As awareness of environmental issues increases, local consumers are seeking oral care that minimises their carbon footprint and reduces waste.
Hong Kong government's Oral Health Action Plan likely to spur category’s growth
Hong Kong’s government has formulated an Oral Health Action Plan that aims to shift the focus of oral health care to early development and treatment. The plan emphasises early detection and prevention, which will likely increase public awareness of oral health issues and the importance of adopting and maintaining good oral hygiene practices.
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Overview:
Understand the latest market trends and future growth opportunities for the Oral Care industry in Hong Kong, China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Oral Care industry in Hong Kong, China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Oral Care in Hong Kong, China report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Oral Care in Hong Kong, China?
- Which are the leading brands in Hong Kong, China?
- How are products distributed in Hong Kong, China?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Oral Care in Hong Kong, China - Category analysis
KEY DATA FINDINGS
Over half of Hong Kong's adult population believed to experience sensitive teeth
Colgate-Palmolive retains leadership of oral care while expanding target audience
Supermarkets dominates, but health and personal care stores leads innovation
High prevalence of oral health issues set to drive future demand
Greater focus on sustainability within oral care
Hong Kong government's Oral Health Action Plan likely to spur category’s growth
Beauty and Personal Care in Hong Kong, China - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Oral Care
- Dental Floss
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- Denture Cleansers
- Denture Fixatives
- Mouth Fresheners
- Mouthwashes/Dental Rinses
- Tooth Whiteners
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- Manual Toothbrushes
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- Battery Toothbrush Replacement Heads
- Battery Toothbrush Units
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- Electric Toothbrush Replacement Heads
- Electric Toothbrush Units
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- Toothpaste
Oral Care
This is the aggregation of toothpaste, toothbrushes, mouthwashes/dental rinses, denture care, mouth fresheners at-home teeth whiteners and dental floss.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Oral Care research and analysis database.
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