PROSPECTS AND OPPORTUNITIES
Positive outlook as consumers embrace more sophisticated oral hygiene routines
The oral care market in Algeria is expected to maintain a positive growth trajectory over the forecast period, supported by rising awareness of the importance of dental hygiene. With consumers becoming more educated about the benefits of regular oral care, there is potential to expand the user base through health-focused messaging and educational campaigns that promote the importance of healthy teeth and gums.
Gradual shift towards more sophisticated products amongst higher-income, urban consumers
Essential products, such as manual toothbrushes and standard toothpaste, are expected to remain dominant within oral care over the forecast period. However, growing awareness of a broader range of oral care solutions is prompting some Algerians - particularly those in urban, higher-income segments - to explore more specialised options.
Growing interest in “clean” and “green” oral care solutions
Consumers are expected to maintain a strong focus on natural ingredients and sustainability throughout the forecast period—a trend that continues to shape not only the broader beauty and personal care industry but also oral care. Growing scrutiny of product labels and a desire for eco-conscious choices are driving demand for formulations that are both effective and free from potentially harmful ingredients.
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Overview:
Understand the latest market trends and future growth opportunities for the Oral Care industry in Algeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Oral Care industry in Algeria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Oral Care in Algeria report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Oral Care in Algeria?
- Which are the leading brands in Algeria?
- How are products distributed in Algeria?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Oral Care in Algeria - Category analysis
KEY DATA FINDINGS
Slow but steady progress amid rising hygiene awareness
Colgate-Palmolive leads fragmented, import-driven market
Bricks-and-mortar retailers continue to dominate sales
Positive outlook as consumers embrace more sophisticated oral hygiene routines
Gradual shift towards more sophisticated products amongst higher-income, urban consumers
Growing interest in “clean” and “green” oral care solutions
Beauty and Personal Care in Algeria - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care ?
DISCLAIMER
The following categories and subcategories are included:
Oral Care
- Dental Floss
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- Denture Cleansers
- Denture Fixatives
- Mouth Fresheners
- Mouthwashes/Dental Rinses
- Tooth Whiteners
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- Manual Toothbrushes
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- Battery Toothbrush Replacement Heads
- Battery Toothbrush Units
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- Electric Toothbrush Replacement Heads
- Electric Toothbrush Units
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- Toothpaste
Oral Care
This is the aggregation of toothpaste, toothbrushes, mouthwashes/dental rinses, denture care, mouth fresheners at-home teeth whiteners and dental floss.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Oral Care research and analysis database.
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