PROSPECTS AND OPPORTUNITIES
Preventative care set to become a key growth driver over the forecast period
The outlook for oral care in Poland is positive. This category will continue to be a priority within the broader beauty and personal care arena, particularly as Polish consumers internalise the message that oral health affects overall health.
Battery toothbrushes will boost replacement head sales
Battery and hybrid toothbrushes are set to steadily capture category share. As more Polish consumers transition to electric toothbrushes, there will be a corresponding rise in replacement heads, particularly within e-commerce and drugstore channels.
Private label will continue gaining trust and category share
The quality of private label oral care has improved in recent years, and this will continue resonating well with Polish consumers over the forecast period. Products from chains like Biedronka and Lidl are highly reviewed, widely available, and competitively priced, particularly in comparison to big-name brands.
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Overview:
Understand the latest market trends and future growth opportunities for the Oral Care industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Oral Care industry in Poland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Oral Care in Poland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Oral Care in Poland?
- Which are the leading brands in Poland?
- How are products distributed in Poland?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Oral Care in Poland - Category analysis
KEY DATA FINDINGS
Innovation in wellness drives growth in oral care in 2024
Both legacy leaders and upstarts in the category benefit from health trends
Ongoing channel diversification in oral care
Preventative care set to become a key growth driver over the forecast period
Battery toothbrushes will boost replacement head sales
Private label will continue gaining trust and category share
Beauty and Personal Care in Poland - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Oral Care
- Dental Floss
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- Denture Cleansers
- Denture Fixatives
- Mouth Fresheners
- Mouthwashes/Dental Rinses
- Tooth Whiteners
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- Manual Toothbrushes
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- Battery Toothbrush Replacement Heads
- Battery Toothbrush Units
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- Electric Toothbrush Replacement Heads
- Electric Toothbrush Units
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- Toothpaste
Oral Care
This is the aggregation of toothpaste, toothbrushes, mouthwashes/dental rinses, denture care, mouth fresheners at-home teeth whiteners and dental floss.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Oral Care research and analysis database.
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