PROSPECTS AND OPPORTUNITIES
Value to stabilise due to essential re-purchasing
Oral care is expected to see further modest growth in the UK over the forecast period. Growth will be driven by several factors, one of which is the fact that consumers are increasingly associating the ideas of beauty and oral health.
Sustainability to become more important consideration for consumers
As with many categories in beauty and personal care, sustainability will become a more important topic in oral care in the forecast period. Sustainable oral hygiene products are expected to gain traction, driven by shifting consumer values and evolving product features.
Technology boosts performance of oral care products
Smart toothbrushes represent a significant advance in oral care, offering consumers the ability to maintain superior dental hygiene within the comfort of their own homes. These innovations have redefined traditional brushing routines by incorporating intelligent features that enhance both effectiveness and user engagement.
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Overview:
Understand the latest market trends and future growth opportunities for the Oral Care industry in United Kingdom with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Oral Care industry in United Kingdom, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Oral Care in United Kingdom report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Oral Care in United Kingdom?
- Which are the leading brands in United Kingdom?
- How are products distributed in United Kingdom?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Oral Care in the United Kingdom - Category analysis
KEY DATA FINDINGS
Growth in oral care driven by unit price
Leading brand puts in strong performance
Convenience and price lead consumer decisions about channels
Value to stabilise due to essential re-purchasing
Sustainability to become more important consideration for consumers
Technology boosts performance of oral care products
Beauty and Personal Care in the United Kingdom - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Oral Care
- Dental Floss
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- Denture Cleansers
- Denture Fixatives
- Mouth Fresheners
- Mouthwashes/Dental Rinses
- Tooth Whiteners
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- Manual Toothbrushes
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- Battery Toothbrush Replacement Heads
- Battery Toothbrush Units
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- Electric Toothbrush Replacement Heads
- Electric Toothbrush Units
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- Toothpaste
Oral Care
This is the aggregation of toothpaste, toothbrushes, mouthwashes/dental rinses, denture care, mouth fresheners at-home teeth whiteners and dental floss.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Oral Care research and analysis database.
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