PROSPECTS AND OPPORTUNITIES
Continued growth ahead
Oral care is expected to see further value growth in the United Arab Emirates over the forecast period. Growth will be supported by rising consumer health awareness, with an increasing number of locals looking for products that provide optimal oral hygiene.
Health consciousness to shape innovation
As health conscious consumers have looked for ever more sophisticated properties from oral care products, manufacturers have worked to develop premium products offering added-value benefits. Products targeting tooth issues such as tooth sensitivity and gum disease have grown in popularity, despite commanding higher prices, thanks to rising health awareness and increasingly advanced formulations.
Increasing fragmentation of the competitive landscape
As consumers increasingly recognise the connection between oral health and overall wellbeing, including gut health, spending on oral care products is set to continue to rise. The oral care market in the United Arab Emirates oral care is becoming more fragmented, with consumers gravitating towards affordable Asian brands and niche premium options such as Issa by Foreo gaining more shelf space.
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Overview:
Understand the latest market trends and future growth opportunities for the Oral Care industry in United Arab Emirates with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Oral Care industry in United Arab Emirates, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Oral Care in United Arab Emirates report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Oral Care in United Arab Emirates?
- Which are the leading brands in United Arab Emirates?
- How are products distributed in United Arab Emirates?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Oral Care in the United Arab Emirates - Category analysis
KEY DATA FINDINGS
Upmarket shift in demand for toothpaste
Colgate-Palmolive takes the lead, but smaller players thrive
Oral care products purchased alongside groceries
Continued growth ahead
Health consciousness to shape innovation
Increasing fragmentation of the competitive landscape
Beauty and Personal Care in the United Arab Emirates - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Oral Care
- Dental Floss
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- Denture Cleansers
- Denture Fixatives
- Mouth Fresheners
- Mouthwashes/Dental Rinses
- Tooth Whiteners
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- Manual Toothbrushes
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- Battery Toothbrush Replacement Heads
- Battery Toothbrush Units
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- Electric Toothbrush Replacement Heads
- Electric Toothbrush Units
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- Toothpaste
Oral Care
This is the aggregation of toothpaste, toothbrushes, mouthwashes/dental rinses, denture care, mouth fresheners at-home teeth whiteners and dental floss.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Oral Care research and analysis database.
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